How smart partnerships can boost your roofing game

By Lauren Miller, JobNimbus. 

Don’t go it alone — roofing success is often built on the strength of who’s beside you. 

Roofing may be your business, but growth? That’s a team sport. In an industry where competition is steep and referrals are gold, savvy contractors are finding that their next big break isn’t in climbing a different ladder; it’s in better partnerships. Picture this: your roofing company becomes the go-to name every time a real estate agent closes a deal, a pest control expert spots roof damage or a landscaper hears a homeowner mention exterior upgrades. JobNimbus knows these aren’t pipe dreams, they’re strategic partnerships and they’re changing the way roofers win business. 

Why you should look for cross-industry partners 

Partnering with businesses across multiple industries creates a mutually beneficial relationship. By pooling resources and sharing audiences, you can increase exposure to both companies — without doubling marketing costs. 

With strategic partnerships, you can gain new client referrals and strengthen your network within the community. Over time, you can establish your brand as a go-to roofing expert that others trust and recommend. 

Benefits of cross-industry marketing 

Here’s what cross-industry roofing can do for your business. 

Expand your customer base 

Reach new customers who are already seeking home improvement services and be recommended by companies they trust. 

Strengthen your brand 

You gain credibility and trust by associating your business with other reputable brands. 

Increase sales and repeat business 

A steady stream of referrals can lead to more projects, which means increased sales and repeat customers. 

Industry partner ideas for roofers 

If you’re not sure where to start, consider partnering with businesses that naturally align with roofing services. Here are some ideas of businesses that roofers could partner with. 

Home inspectors 

Home inspectors are often the first to spot roofing issues, making them the perfect referral partners. 

Property management companies 

Managers of rental properties need reliable people to call on when roofing issues arise. Why shouldn’t it be your company? 

Realtors 

Realtors often show homes that need roof repairs. Since realtors are trusted advisors to their clients, realtor referrals often turn into closed deals. 

Landscapers 

Landscapers and roofers both work on home exteriors. When homeowners need landscaping services, they may also be looking for more exterior work. Having a landscaper as a partner could help you reach more customers. 

HVAC and plumbing 

HVAC and plumbing companies work for homeowners and can refer your services to clients who need roofing work. 

Solar panels 

Many homeowners are interested in solar panels and will need roof assessments or repairs, making this a valuable relationship. 

General contractors 

For new builds or renovations, general contractors often need roofing experts to complete their projects. 

Gutter and siding 

If you don’t provide gutter or siding services, connect with companies that do. 

Fencing 

Home improvement projects frequently include multiple exterior upgrades, like fencing. 

Pest control 

Roof repairs can help prevent critter invasions, making pest control companies ideal partners. 

Chimney and fireplace 

Homeowners often repair or rebuild roofs and chimneys at the same time. 

Windows/doors 

Upgrades to windows, doors and roofs often go hand-in-hand for energy efficiency. 

Building supply stores and hardware shops 

These stores serve your target audience and can offer referrals in exchange for promoting their products. 

Leverage partnerships to boost your exposure 

Cross-industry partnerships aren’t just about quick wins; they’re about building sustainable and long-term growth for your roofing business. Look for local networking opportunities, create promotional materials to leave at partner businesses and consider collaborating on events or social media posts. 

Building relationships with complementary businesses creates a robust, mutually beneficial referral network for everyone involved — your company, the partner company and the client. 

If you’re ready to boost your roofing business through partnerships, start by contacting a few industry partners. Your next growth opportunity could be a phone call away! 

Original article and photo source: JobNimbus