Expanding the product portfolio

By Jesse Sanchez. 

Discover how one manufacturer is broadening its membrane and insulation offerings to help contractors grow with the market. 

At The Coffee Shop™ Sound Stage sponsored by SRS Distribution, during the International Roofing Expo (IRE), leadership from IB Roof Systems™ outlined how new product lines and vertical integration are positioning the company for its next phase of growth. Karen Edwards welcomed CEO Jason Stanley and newly appointed COO Nathan Wilson to discuss expansion, market realities and how the business is evolving to better serve contractors. 

Nathan joined IB Roof Systems in July after a 10-year tenure with Kingspan Group, where he led operations following an acquisition. As chief operating officer, he is focused on integrating logistics and supporting the company’s expanded manufacturing capabilities. 

Jason, who has led the family business for the past 15 years, described 2025 as a year of growth and learning. That learning accelerated after IB’s acquisition by Kingspan Group 18 months ago. Jason explained that shortly after the acquisition, he received lots of inquiries as to whether they were now going to expand into TPO because of the press release mentioning Kingspan’s investments into TPO manufacturing. His answer at the time was, “No – we sell PVC, that’s what we do.” Now, 18 months later, Jason explained that IB Roof Systems has recognized the market demand for TPO. “The market has embraced TPO. It is, according to SPRI, three times the PVC market,” he said. “So, IB Roof Systems is now selling IB TPO.” 

Nathan noted that contractors who value IB’s PVC products have long asked for a broader offering. “Bringing in these new products is really a kind of a head nod to them that’s saying, ‘Hey guys, we want to keep joining up with you guys and keep working,’” he said. 

The discussion also emphasized the role of polyisocyanurate insulation. “If you want to talk about what is the most expensive biggest cost driver in that roof assembly, it’s always been the polyiso,” Jason said. “It’s three or four times the cost of the roof membrane.” 

With new polyiso assets coming online in Stillwater, Oklahoma and Cumberland, Maryland, the company is expanding supply capacity while leveraging vertical integration. 

“Our ability now to really fulfill this kind of expansion into the marketplace is only going to be made easier by just really being vertically integrated and being able to offer that to the market,” Nathan said. 

Acknowledging that the shift required both strategic humility and a willingness to evolve, Jason reflected on how new insight has shaped the company’s direction. “In light of new information, I reserve the right to change my mind,” Jason added. “It’s not that I was wrong before, it’s just that I have a lot more information today. We’re making better decisions with the information in front of us. These are more ways to sell more products to the same customers.” 

Watch the full interview to learn more about IB Roof Systems’ expansion into TPO and polyiso and how its vertically integrated approach is supporting contractor growth!