Creating stronger customer connections

By Emma Peterson. 

Learn how gFour Marketing can help you gain more repeat and referral business opportunities. 

Building your reputation has always been a crucial part of running a successful roofing company. From word-of-mouth referrals to repeat customers, having a good reputation can be the difference between success and struggle. In this episode of Roofing Road Trips®, Rebecca Mayo of gFour Marketing shares how they help clients strengthen their customer connections.  

When many salespeople think about customer relations, it is often thought of in terms of outreach to new clients. What gFour helps contractors do is expand their relationships with existing customers. Rebecca explained, “It can be as simple as thanking a customer... It's such a lost art, so many businesses either forget to do it or they don't prioritize. And it’s important because it evokes a positive feeling in your customers. When you thank them, they'll remember how they felt working with your business and remember you.” 

But while some will remember those positive encounters, others will forget they happened.  This forgetfulness is not the fault of a contractor – we all know the process of roofing projects can be hectic and full of different interactions; it's easy to get overwhelmed and forgetful. That’s why gFour Marketing is the perfect partner for contractors wanting to give clients that positive experience. Rebecca explained how their system works. She shared, “We help our pros set up a system on the backend of the business to essentially drive that positive word of mouth that will lead to more referrals, repeat business and basically cements that long-term business success by creating a cycle of ongoing business.”  

By setting up a system with gFour, contractors gain a partner who will take care of everything from thank you cards to referral gifts; a proven method of staying top-of-mind for many customers. Rebecca explained, “A lot of the time people get frustrated when they're not being followed up with or communicated with. So, dialing it back to the micro details, bringing us in to help make sure you're checking in with your customer on a frequent basis, both during the job and thanking them after is key. This is what gets you referrals. And referrals are great business. Some interesting statistics, 58% of referrals are going to do business with you within one year of the original job completion.” 

Read the transcript or Listen to the episode to learn more about gFour Marketing and how they can help you connect with your customers better.