gFour Marketing
Say hello to your "secret" back-office marketing team!
Since 2009 gFour Marketing has been the secret back-office marketing team for hundreds of home improvement and services businesses just like yours. You get the customer and we’ll help you turn that customer into more 5-star reviews, more repeat sales and more referrals! Unleash the power of your own customers! Trust gFour’s proven done-for-you relationship marketing to turn happy customers into raving fans who supercharge 5-star online reviews, ongoing referrals and repeat business. We nurture your champions. They boost your brand reputation. You close more sales, easier.
The gFour Formula for Customer-driven Growth
gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system to help businesses nurture relationships with cutting-edge technology. Their system includes four revenue-generating strategies:
- Customer appreciation: Putting a system in place to say “thank you” to your customers drives more referrals, more repeat business and more online reviews. One customer earned an average of 40% five-star reviews compared to 3% prior to partnering with gFour.
- Referral marketing: Reminding your customers about a referral rewards program generates 82% referrals three or more months after the job was completed.
- Past customer campaigns: Unlock more revenue by creating a multi-channel approach to reactivate past customers.
- Rehash unsold leads: Don’t give up after a lead initially runs dry. gFour data shows that rehash campaigns — a direct mail, email and monthly newsletter effort — turns 7% of unsold leads into new jobs.
Book a demo to maximize your ROI!
gFour Marketing at IRE 2026 - Helping Roofing Contractors Turn Customers Into Referrals
LIVE from IRE 2026 with gFour Marketing!
Customer Success - Case Studies
Maximize your ROI
Contractors of all types build their future with our relationship marketing system. gFour Marketing’s done-for-you Relationship Marketing System was purpose-built for the home improvement and home services industry because we all have the most to gain from awesome relationships with our customers. Four hours is the time you invest – let gFour take care of the rest. Online reviews are modern word-of-mouth, shaping your company’s image through social proof of its trustworthiness and quality. While following up for reviews post-project may seem tiring, gFour simplifies it with our done-for-you approach, setting the stage for enthusiastic customer endorsements.
Your no-risk guarantee - Get started today and, if at any time until your launch you change your mind - for any reason - we’ll cancel your agreement and we’ll refund 100% of your set up fee! Schedule an appointment or consultation with us today to get started.
Customer appreciation
It’s been proven that there’s a 350% increase in reviews when a gift is sent. Personalized gifts and cards are just a few ways we show your customers how much you appreciate their business. Who wouldn’t like a personalized gift at just the right moment? Wow, delight and surprise your customers with customizable appreciation packages that turn them into raving fans!
- Increase ROI for every customer
- Ensure engagement and brand recall
- Differentiate yourself from everyone else
- Enhance the quality of your leads
Reviews and online reputation management
Social proof, driven by online reviews, significantly enhances your market presence by showcasing the quality of your work and improving local SEO rankings. Our feedback and review campaigns utilize texting, email and direct mail, complemented by review management software for effortless response, facilitating the accumulation of 5-star customer reviews.
- Rank higher than your competition
- Drive engaged leads to your biz
- Generate more free leads online
- Boost your reputation
Referral rewards
Happy customers are eager to recommend you to their friends and relatives, but they may require more encouragement to act. Our referral rewards program incentivizes customers to take the next step and give you referrals, and it’s a great way to say “thank you” for their support.
- Generate more referrals and more Raving Fans
- Create urgency for faster results
- Provide additional value and loyalty
- Enhance brand advocacy
Long-term nurture
A monthly newsletter and direct mail marketing, including personalized keep-in-touch emails, effectively engage and update customers on the latest news, specials and promotions. Our marketing experts craft content that fosters relationships and ensures your business remains their first choice.
- Enhance brand visibility and awareness
- Increase repeat business and referrals
- Continuously attract referral and repeat business
- Generate sales opportunities and highlight promotions
Don’t wait — Build your relationship marketing with gFour today!
Latest Promotions and Rebates
The gFour Formula for Customer-driven Growth
gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system to help businesses nurture relationships with cutting-edge technology. Their system includes four revenue-generating strategies:
Customer appreciation: Putting a system in place to say “thank you” to ...
View Promotion
Maximize your ROI
Say Hello to Your "Secret" Back-Office Marketing Team! Contractors of all types build their future with our relationship marketing system. gFour Marketing’s done-for-you Relationship Marketing System was purpose-built for the home improvement and home services industry because we all have the most to gain from awesome relationships with our customers. ...
View Promotion
Latest Podcasts
Felipe Ros - Turning Past Leads Into Future Revenue
In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can unlock more revenue without buying more leads. The conversation focuses on practical systems for customer appreciation, referrals, past-customer reactivation and lead rehashing, showing how consistent follow-up ...
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Rebecca Mayo - Your 2026 Roofing Referral Game Plan
In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing to share how contractors can generate more high-quality leads through customer referrals. From turning every project into a marketing opportunity to using your CRM for smarter follow-up, learn how to ...
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Rebecca Mayo – Referrals That Keep You Roofing
In this Roofing Road Trips® episode, Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing, as they talk about why referrals are key to long-term success, especially when business slows down, and how to build a strategy that keeps them coming in year-round. From avoiding common ...
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Latest Webinars
Weatherproof Your Lead Pipeline
Join us for this Coffee Conversations, sponsored by gFour Marketing, as a panel of industry leaders shares thought leadership on the evolving state of lead generation for roofing contractors. As AI-driven search, rising acquisition costs and changing homeowner behavior reshape the market, this conversation will focus on how top contractors ...
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gFour Marketing and Weathershield Roofing
Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break this third Tuesday of the month at 10 am PT. In the October 2025 Coffee Break, we are joined by gFour Marketing. We will also be highlighting our October Roofer of the Month, Weathershield Roofing!
Learn more about ...
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Unlocking Referral Growth Potential
Join us for this Coffee Conversations®, sponsored by gFour Marketing, as we explore the transformative power of referrals in driving business growth. Referrals are the age-old best form of lead generation but how has it changed with the new digital age? The Coffee Shops are bringing leading experts together to ...
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Latest Classifieds
Maximize Your ROI With The gFour Formula for Customer-driven Growth
gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system to help businesses nurture relationships with cutting-edge technology. Their system includes four revenue-generating strategies:
Customer appreciation: Putting a system in place to say “thank you” to ...
View the Classified
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Say Hello to Your "Secret" Back-Office Marketing Team! Contractors of all types build their future with our relationship marketing system. gFour Marketing’s done-for-you Relationship Marketing System was purpose-built for the home improvement and home services industry because we all have the most to gain from awesome relationships with our customers. ...
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Latest Videos
gFour Marketing's Trade Show Video Playlist
gFour Marketing at IRE 2026 - Helping Roofing Contractors Turn Customers Into Referrals
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gFour Marketing's Video Playlist
See more videos from gFour Marketing on their YouTube channel.
To learn more about gFour Marketing, visit their Coffee Shop Directory.
LIVE from IRE 2026 with gFour Marketing!
Unleash The Power Of Your Own Customers
From Leads to Leadership
Peak Season Performance: Building a Referral Machine from Your Current Customers
Mass Texting | Turn Cold Leads ...
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Partner Photo Gallery
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2100 Ponce De Leon Blvd, Suite 1090
Coral Gables, FL 33134