Service Alignment
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Are your customers forgetting about you? Learn how to win more and keep more during this upcoming. Commercial roofing contractors spend a lot of time and money trying to win new customers. But what if one of the biggest opportunities for growth isn't finding more leads, but doing a better job ...
It all starts with service with Mike Lowery
By Service Alignment. Moving past the transaction: Why a service-first mindset outperforms big construction bids. In the commercial roofing sector, contractors frequently find themselves caught in a high-stakes trap, dedicating their time and capital to chasing massive reroofing contracts. Many operators look down on single-leak calls or minor tenant pipe flashing requests, ...
How to earn client buy-in for maintenance agreements
By Jesse Sanchez. Understand how contractors can build recurring service revenue by meeting reactive buyers where they are. Preventative maintenance agreements may offer commercial roofing contractors a path toward stable, recurring revenue, but leading with a rigid, multi-page contract can repel prospects before a relationship has time to develop. In ...
Service scorecard helps roofing contractors strengthen operations
By Jesse Sanchez. A new assessment tool gives commercial roofing contractors insight into how their service divisions can support sustainable growth and long-term profitability. Service Alignment is offering commercial roofing contractors a new way to measure the effectiveness of their service operations through its free 6-Minute Scorecard Assessment. The benchmarking ...
Breaking down customer experience
By Service Alignment. Competing beyond the roof: Why customer experience is your new revenue driver In the commercial roofing world, we often judge our performance by the quality of our craftsmanship and how fast we can stop a leak. However, if you audit your book of business over the last twelve months, ...
Creating a culture of safety with Brad Beldon
By Service Alignment. The 2,400-meal standard: why safety is the foundation of roofing growth. In the commercial roofing world, discussions usually revolve around production numbers, backlogs and square footage. However, for a company to survive eighty years and scale to thousands of employees, the foundation must be built on something much stronger ...
America’s toughest territory with Michael Black
Roof Wars host Chad Westbrook sits down with Michael Black to discuss how contractors dominate extreme environments through early production, disciplined operations and data-driven strategies. Selling data in a deluge: How to dominate extreme environments In the commercial roofing world, we often talk about the technical side of the trade, but in ...
FRSA Expo returns with top-tier education and industry backing
By Jenny Yu. Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, ...
Sales success starts with a service mindset
By Jesse Sanchez. Learn how shifting from product knowledge to customer care can help roofing professionals build trust and drive growth. For sales professionals entering the roofing industry, early success is often defined by how quickly they can learn systems, materials and technical details. Yet in practice, performance is more ...
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
