Roofing Alliance
The Roofing Alliance serves as a catalyst for innovation, bringing together a dedicated community of over 200 roofing professionals from across the industry. With a commitment exceeding $16 million, the Roofing Alliance funds essential research and training initiatives, fosters educational advancement through its construction management programs and leads critical workforce development initiatives.
It also recognizes outstanding contributions through the Most Valuable Player Awards Program and champions philanthropic outreach through its impactful partnership with Ronald McDonald House Charities®.
For more information about becoming a Roofing Alliance member, please contact Alison L. LaValley, CAE, executive director, at alavalley@nrca.net.
The Center for Roofing Innovation and Leadership
The Center for Roofing Innovation and Leadership is a forward-focused initiative designed to advance innovation, leadership and sustainability across the roofing industry by fostering collaboration between academia and industry.
Operating as an extension of the Roofing Alliance, the Center aims to elevate the roofing profession and highlight its vital role in the built environment. Key priorities include workforce development, advanced research, leadership development and preparing the next generation of roofing professionals.
Innovation sits at the heart of the Center’s work, with an emphasis on emerging technologies and sustainable practices that enhance efficiency, safety and performance. Through research initiatives, training opportunities and strategic partnerships, the Center provides professionals with the tools and insight needed to navigate a rapidly changing industry.
Developing strong leaders is equally central to the mission. The Center creates pathways for professional growth, encourages engagement with industry experts and promotes best practices that support long-term success.
Through this comprehensive approach, the Center for Roofing Innovation and Leadership is helping build a stronger, more resilient future for the roofing industry.
For more information, contact Alison L. LaValley, CAE, Executive Director of the Roofing Alliance, at alavalley@nrca.net
Roofing Alliance and Ronald McDonald House Partnership
This heartfelt video highlights the powerful partnership between the Roofing Alliance and the Ronald McDonald House®. Featuring Katie Fitzgerald, global president and CEO, it showcases how Roofing Alliance members are making a real difference by providing critical roofing support, maintenance and volunteer efforts that help keep families safe and together during some of their most challenging times. From millions of dollars in contributions to hands-on community involvement, this collaboration demonstrates the true impact of giving back and protecting what matters most.
Online training powered by the Roofing Alliance and Clemson University
Whether you're just starting out or ready to advance, the online Roofing Alliance-Clemson Training Programs deliver flexible, self-paced courses designed to boost your knowledge, onboard new hires, build stronger teams and grow careers in the roofing industry.
Roofing Alliance members save $300 and NRCA members save $100 per course. Please contact roofingalliance@nrca.net for your exclusive discount code!
Roofing Fundamentals
Lay the groundwork for success. This foundational course covers materials, installation techniques, safety practices and structural essentials — perfect for onboarding or skill refreshing.
Roofing Management
Step into leadership. Build on your fundamentals with expert training in project planning, crew supervision, quality control and jobsite operations.
Roofing Business and Leadership
Think like an owner. Learn the business behind roofing — from financial strategy and marketing to team leadership and company culture.
Upcoming events
Roofing Alliance Member Meeting
April 29-May 1, 2026
Jekyll Island Club Resort | Jekyll island, GA
Faculty Retreat on Roofing
October 12-14, 2026
Clemson University | Clemson, SC
Learn more about our exclusive member events
Help shape the future of roofing
How can you help?
Join the Roofing Alliance and be a voice for the roofing industry. Support our industry through education and training, technology, sustainability and philanthropy.
Support the Melvin Kruger Endowed Scholarship Program with a year-end gift. Your support will help future generations further their education and pursue careers in the roofing or building construction industries.
Participate in the Roofing Alliance’s Planned Giving Program and leave your legacy behind. Add the Roofing Alliance to your estate planning and give back to the industry that has given so much to you.
We — and the next generation of roofing professionals — thank you for your support. Questions? Contact Alison L. LaValley, CAE, the executive director of the Roofing Alliance, at (847) 493-7573 or alavalley@nrca.net
eBooks
A Study of the U.S. Roofing Industry and Its Workforce
The Roofing Alliance has released A Study of the U.S. Roofing Industry and Its Workforce, the result of research conducted by Arizona State University and funded by the Alliance. The roofing industry always has suffered from a lack of reliable workforce data available, making it ill-equipped to fully understand the ...
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Sustainability and Resiliency Efforts for the Roofing Industry (Digital)
Discover where the roofing industry stands and where it’s headed. This new Roofing Alliance report examines the state of sustainability and resiliency in roofing, pinpointing today’s progress, existing gaps and the path toward a more sustainable future. A must-read for professionals driving innovation in the built environment.
Member price: $125.00
Nonmember price: ...
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Heat Stress for Roofers Training Course
The report and training modules provide important industry heat stress data and its effects on roofers, including how to prevent heat related-illnesses, contributing risk factors, policies and regulations surrounding heat stress and a guide for providing a workplace heat-related illness plan.
Member price: $150.00
Nonmember price: $300.00
Purchase the report today!
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Latest Spanish Content
Compartiendo las historias de la industria y sintiendo el impulso
Desde pasillos llenos y demostraciones en vivo hasta entrevistas en el set y conversaciones significativas, WOC 2026 mostró la innovación y el corazón de la industria.
World of Concrete (WOC) 2026 definió la escala y energía de los oficios de la construcción que se reunieron este año. Nuestro equipo ...
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Día 2: Competencias estudiantiles, sesiones educativas y la ceremonia de premiación de la NRCA en IRE 2025
Por Dani Sheehan, traducido por Jessica Bravo.
Con un horario lleno de sesiones educativas y eventos de networking, ¡asegúrate de planificar con anticipación para IRE 2025!
Probablemente ya tengas tus zapatos cómodos y tarjetas de negocio en tu lista de cosas por empacar para International Roofing Expo (IRE) 2025, ...
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Latest Podcasts
Exciting New Leadership for the Roofing Alliance
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Greg Hudson of Georgia-Pacific Gypsum and the president of the Roofing Alliance and Alison LaValley, CAE, executive director of the Roofing Alliance to discuss the new leadership and goals for the 2025-26 term. Greg and Alison will ...
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Get Ready for IRE 2026!
RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can ...
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This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
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Latest Webinars
Get Ready for IRE 2026!
RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can ...
Watch the Webinar
Coffee Conversations - A Season of Giving With Trent Cotney Sponsored by Hunter Panels!
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Hunter Panels, this episode welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; Chuck Chapman, chairman of Davis Memorial Foundation; ...
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Coffee Conversations – Gen Z Takeover 2.0!
S3:E9
Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ...
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Read Listen Watch - Educational Content
This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
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Latest Classifieds
Roofing Alliance Clemson Online Training Courses
The Roofing Alliance is investing in the future of the industry through its Center for Roofing Innovation and Leadership, a first-of-its-kind initiative designed to connect education, research and real-world application. Built in partnership with Clemson University, the center is focused on developing the next generation of roofing professionals while advancing ...
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Product Details
This newly released, 272-page research report addresses moisture release on structural concrete roof decks.
Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
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A Study of the U.S. Roofing Industry and its Workforce (Electronic) Report
Labor shortages and worker retention issues have created many challenges for the roofing industry. And because there has been little reliable workforce data available, the industry had been ill-equipped to fully understand the magnitude of these challenges. To ...
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Latest Videos
The Weekly Blend - Episode 194
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 194th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
Tune in to ...
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The Weekly Blend - Episode 193
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 193rd episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, we ...
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The Weekly Blend - Episode 175
Join us every Friday to learn the latest news in the roofing, metal and coatings industry.
The 175th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode of this Coffee Shop original web series.
This week, Heidi and ...
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