Roofing Roadtrips With Heidi - The Future Is Bright
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Roofing Alliance
The Roofing Alliance serves as a catalyst for innovation, bringing together a dedicated community of over 200 roofing professionals from across the industry. With a commitment exceeding $16 million, the Roofing Alliance funds essential research and training initiatives, fosters educational advancement through its construction management programs and the esteemed Melvin Kruger Scholarship Program, and leads critical workforce development initiatives. It also recognizes outstanding contributions through the Most Valuable Player Awards Program and champions philanthropic outreach through its impactful partnership with Ronald McDonald House Charities®. For more information about becoming a Roofing Alliance member, please contact Alison L. LaValley, CAE, Executive Director, at alavalley@nrca.net.
Upcoming Events
Roofing Alliance Member Reception
Oct. 29, 2025
Location TBD | Scottsdale, AZ
Roofing Alliance Member Meeting
Oct. 30, 2025
Hilton Scottsdale Resort and Villas | Scottsdale, AZ
View our upcoming events schedule.
Help Shape the Future of Roofing
How can you help?
Join the Roofing Alliance and be a voice for the roofing industry. Support our industry through education and training, technology, sustainability and philanthropy.
Support the Melvin Kruger Endowed Scholarship Program with a year-end gift. Your support will help future generations further their education and pursue careers in the roofing or building construction industries.
Participate in the Roofing Alliance’s Planned Giving Program and leave your legacy behind. Add the Roofing Alliance to your estate planning and give back to the industry that has given so much to you.
We—and the next generation of roofing professionals—thank you for your support.
Questions? Contact Alison L. LaValley, CAE, the executive director of the Roofing Alliance, at (847) 493-7573 or alavalley@nrca.net
Interesting Facts about the Roofing Alliance
eBooks
Top Ten Coffee Conversations from Season Two
The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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A Study of the U.S. Roofing Industry and Its Workforce
The Roofing Alliance has released A Study of the U.S. Roofing Industry and Its Workforce, the result of research conducted by Arizona State University and funded by the Alliance. The roofing industry always has suffered from a lack of reliable workforce data available, making it ill-equipped to fully understand the ...
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Moisture in New Concrete Roof Decks Study Available for Purchase
Product Details
This newly released, 272-page research report addresses moisture release on structural concrete roof decks.
Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
View eBook
Latest Spanish Content
Día 2: Competencias estudiantiles, sesiones educativas y la ceremonia de premiación de la NRCA en IRE 2025
Por Dani Sheehan, traducido por Jessica Bravo.
Con un horario lleno de sesiones educativas y eventos de networking, ¡asegúrate de planificar con anticipación para IRE 2025!
Probablemente ya tengas tus zapatos cómodos y tarjetas de negocio en tu lista de cosas por empacar para International Roofing Expo (IRE) 2025, ...
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Latest Canada Content
The First Canadian Roofing Alliance President Reflects on his Term
As Dave Lawlor's term as president of the Roofing Alliance comes to a close, he reflects on his work with the foundation.
Dave Lawlor, national sales manager of ROCKWOOL International, Milton, Ontario, Canada, had a strong year as the president of the Roofing Alliance, the foundation of the National Roofing ...
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Latest Podcasts
This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
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John Esbenshade & Rick Damato - Exploring Careers and Education in the Roofing Industry
S6:E57
On this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with National Roofing Contractors Association (NRCA) Director of Workforce Development John Esbenshade and NRCA Recruiter and Entrepreneur Rick Damato about the roofing industry initiative for Career Technical Education (CTE) and the upcoming SkillsUSA 2024. They talk about the NRCA ...
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Alison LaValley, Piers Dormeyer & Dhaval Gajjar - Clemson's Blueprint for Industry Excellence
S6:E30
On this episode of Roofing Road Trips®, Heidi J. Ellsworth embarks on a virtual road trip to Clemson University with the Roofing Alliance Executive Director Alison LaValley; Chief Executive Officer of EagleView, Piers Dormeyer; and Director of Undergraduate Programs Dhaval Gajjar to talk about the Roofing Alliance’s roofing courses developed ...
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Latest Webinars
Coffee Conversations - A Season of Giving With Trent Cotney Sponsored by Hunter Panels!
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Hunter Panels, this episode welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; Chuck Chapman, chairman of Davis Memorial Foundation; ...
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Coffee Conversations – Gen Z Takeover 2.0!
S3:E9
Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ...
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Coffee Conversations - A Season of Roofing Giving
S3:E6
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by ABC Supply, Trent Cotney and foundation representatives including Dave Lawlor, President of the Roofing Alliance; Chuck Chapman, Chairman of Davis Memorial Foundation; Les Sims with the FRSA ...
Watch the Webinar
Read Listen Watch - Educational Content
This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
View Content
Buy Online
Product Details
This newly released, 272-page research report addresses moisture release on structural concrete roof decks.
Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
Read More
A Study of the U.S. Roofing Industry and its Workforce (Electronic) Report
Labor shortages and worker retention issues have created many challenges for the roofing industry. And because there has been little reliable workforce data available, the industry had been ill-equipped to fully understand the magnitude of these challenges. To ...
Read More
Latest Videos
The Weekly Blend - Episode 156
Join us every Friday to learn the latest news in the roofing, metal and coatings industry.
The 156th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi discusses attending ...
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Episode 124 of The Weekly Blend is here!
Join us every week to learn the latest news in the roofing industry.
The 124th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi and Karen discuss our ...
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Episode 111 - Converge 2024, RCS is a Member of the Roofing Alliance, Sub Crews
Join us every Friday to learn the latest news in the roofing industry.
The 111th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi and Karen discuss the ...
View Video
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