Roofing Alliance
The Roofing Alliance serves as a catalyst for innovation, bringing together a dedicated community of over 200 roofing professionals from across the industry. With a commitment exceeding $16 million, the Roofing Alliance funds essential research and training initiatives, fosters educational advancement through its construction management programs and leads critical workforce development initiatives.
It also recognizes outstanding contributions through the Most Valuable Player Awards Program and champions philanthropic outreach through its impactful partnership with Ronald McDonald House Charities®. For more information about becoming a Roofing Alliance member, please contact Alison L. LaValley, CAE, executive director, at alavalley@nrca.net.
Online training powered by the Roofing Alliance and Clemson University
Whether you're just starting out or ready to advance, the online Roofing Alliance-Clemson Training Programs deliver flexible, self-paced courses designed to boost your knowledge, onboard new hires, build stronger teams and grow careers in the roofing industry.
Roofing Alliance members save $300 and NRCA members save $100 per course. Please contact roofingalliance@nrca.net for your exclusive discount code!
Roofing Fundamentals
Lay the groundwork for success. This foundational course covers materials, installation techniques, safety practices and structural essentials — perfect for onboarding or skill refreshing.
Roofing Management
Step into leadership. Build on your fundamentals with expert training in project planning, crew supervision, quality control and jobsite operations.
Roofing Business and Leadership
Think like an owner. Learn the business behind roofing — from financial strategy and marketing to team leadership and company culture.
Upcoming events
Roofing Alliance Member Reception
October 29, 2025
Sierra Loggia at Hilton Scottsdale Resort and Villas | Scottsdale, AZ
Roofing Alliance Member Meeting
October 30, 2025
Hilton Scottsdale Resort and Villas | Scottsdale, AZ
Learn more about our exclusive member events
Melvin Kruger Endowed Scholarship Program
The Roofing Alliance Melvin Kruger Endowed Scholarship Program offers three scholarship opportunities. All categories are open to employees of roofing industry companies, their spouses and their dependent children, as well as construction management students enrolled in undergraduate level or students enrolled in CTE programs or schools (regardless of industry affiliation).
Learn more about the Melvin Kruger Endowed Scholarship Program.
Help shape the future of roofing
How can you help?
Join the Roofing Alliance and be a voice for the roofing industry. Support our industry through education and training, technology, sustainability and philanthropy.
Support the Melvin Kruger Endowed Scholarship Program with a year-end gift. Your support will help future generations further their education and pursue careers in the roofing or building construction industries.
Participate in the Roofing Alliance’s Planned Giving Program and leave your legacy behind. Add the Roofing Alliance to your estate planning and give back to the industry that has given so much to you.
We — and the next generation of roofing professionals — thank you for your support. Questions? Contact Alison L. LaValley, CAE, the executive director of the Roofing Alliance, at (847) 493-7573 or alavalley@nrca.net
eBooks
Top Ten Coffee Conversations from Season Two
The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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A Study of the U.S. Roofing Industry and Its Workforce
The Roofing Alliance has released A Study of the U.S. Roofing Industry and Its Workforce, the result of research conducted by Arizona State University and funded by the Alliance. The roofing industry always has suffered from a lack of reliable workforce data available, making it ill-equipped to fully understand the ...
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Moisture in New Concrete Roof Decks Study Available for Purchase
Product Details
This newly released, 272-page research report addresses moisture release on structural concrete roof decks.
Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
View eBook
Latest Spanish Content
Día 2: Competencias estudiantiles, sesiones educativas y la ceremonia de premiación de la NRCA en IRE 2025
Por Dani Sheehan, traducido por Jessica Bravo.
Con un horario lleno de sesiones educativas y eventos de networking, ¡asegúrate de planificar con anticipación para IRE 2025!
Probablemente ya tengas tus zapatos cómodos y tarjetas de negocio en tu lista de cosas por empacar para International Roofing Expo (IRE) 2025, ...
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Latest Canada Content
The First Canadian Roofing Alliance President Reflects on his Term
As Dave Lawlor's term as president of the Roofing Alliance comes to a close, he reflects on his work with the foundation.
Dave Lawlor, national sales manager of ROCKWOOL International, Milton, Ontario, Canada, had a strong year as the president of the Roofing Alliance, the foundation of the National Roofing ...
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Latest Podcasts
Exciting New Leadership for the Roofing Alliance
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Greg Hudson of Georgia-Pacific Gypsum and the president of the Roofing Alliance and Alison LaValley, CAE, executive director of the Roofing Alliance to discuss the new leadership and goals for the 2025-26 term. Greg and Alison will ...
Listen to the Podcast
Get Ready for IRE 2026!
RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can ...
Listen to the Podcast
This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
Listen to the Podcast
Latest Webinars
Get Ready for IRE 2026!
RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can ...
Watch the Webinar
Coffee Conversations - A Season of Giving With Trent Cotney Sponsored by Hunter Panels!
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Hunter Panels, this episode welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; Chuck Chapman, chairman of Davis Memorial Foundation; ...
Watch the Webinar
Coffee Conversations – Gen Z Takeover 2.0!
S3:E9
Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ...
Watch the Webinar
Read Listen Watch - Educational Content
This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
View Content
Buy Online
Product Details
This newly released, 272-page research report addresses moisture release on structural concrete roof decks.
Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
Read More
A Study of the U.S. Roofing Industry and its Workforce (Electronic) Report
Labor shortages and worker retention issues have created many challenges for the roofing industry. And because there has been little reliable workforce data available, the industry had been ill-equipped to fully understand the magnitude of these challenges. To ...
Read More
Latest Videos
The Weekly Blend - Episode 175
Join us every Friday to learn the latest news in the roofing, metal and coatings industry.
The 175th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode of this Coffee Shop original web series.
This week, Heidi and ...
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The Weekly Blend - Episode 156
Join us every Friday to learn the latest news in the roofing, metal and coatings industry.
The 156th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi discusses attending ...
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Episode 124 of The Weekly Blend is here!
Join us every week to learn the latest news in the roofing industry.
The 124th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi and Karen discuss our ...
View Video
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