Jenny Yu, Writer & Reporter
A bright future for the global roofing industry
By Jenny Yu. The International Federation for the Roofing Trade continues to foster craftsmanship, education and pride for roofers worldwide. During the Young Roofers Competition hosted by the International Federation of the Roofing Trade (IFD), industry leaders gathered to showcase skills, exchange knowledge and reinforce the value of roofing ...
ORCA Annual Conference returns with two days of education and networking
By Jenny Yu. Roofing professionals will gain insights from experts and connect with leading industry sponsors at the 2026 trade show. The 2026 ORCA Annual Conference and Trade Show is set for March 9–10, 2026 at the Hilton Garden Inn Edmond Conference Center in Edmond, Oklahoma, bringing roofing professionals ...
Built-up roofing that stands the test of time
By Jenny Yu. BITEC’s Viking system helps contractors move faster while delivering long-term performance. When it comes to commercial and industrial flat roofs, built-up roofing and coal tar pitch are some of the oldest, most reliable systems. Joel Shealey, president of BITEC, joined The Coffee Shops™ for a conversation ...
This winter, turn up the heat on customer experience
By Jenny Yu. Start planning now to implement a successful referral system in 2026. As we approach the end of 2025, now is the time to reflect on the past year, take the lessons learned and plan for the year ahead. In a recent Roofing Road Trips® episode, Megan ...
Listening and learning drive a new era of growth
By Jenny Yu. With new C=O.R.E. values and a clear vision, BITEC®, Inc. is building a promising future. From January 1, 2026-December 31, 2026, BITEC®, Inc. will be celebrating its 40th anniversary. This incredible milestone offers a unique opportunity for the leading manufacturer to reflect on its historic successes ...
Trusted coatings for evolving outdoor spaces
By Jenny Yu. Sherwin-Williams and H&C continue to innovate as contractors demand stronger, more resilient exterior solutions. For almost 160 years, Sherwin-Williams has provided professional contractors and DIYers alike with coating solutions for inside and outside their homes. In a recent From the Ground Up™ episode, Karol Weyman spoke ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
Where solar meets snow safety
By Jenny Yu. TRA’s Faux Panel Mount helps contractors safely integrate snow management with Tesla Solar Roof systems. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Mindy Dahlquist, business development manager of TRA Snow & Sun, and Nick Zavala, brand president of American Home Contractors, to ...
Solar mandate compliance with metal roofing
By Jenny Yu. Homeowners must consider durability, weight and energy performance when planning for solar. As California continues to push toward renewable energy goals, roofing decisions are becoming more closely tied to solar requirements. In the article “What homeowners need to know about the California solar mandate” by Trevor ...
Same family, new booth
By Jenny Yu. The family behind Western States Metal Roofing showcased their newest offerings at this year’s International Roofing Expo. Western States Metal Roofing unveiled a new and improved booth at the 2026 International Roofing Expo in Las Vegas, Nevada. “We did redesign it this time around,” Jasmine Rubio, ...
