Jenny Yu, Writer & Reporter
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
Cuidándonos unos a otros
Por Jenny Yu, traducido por Alberto Torres. El primer evento de renovación de techo del Consejo de Central Oregon de National Women in Roofing regaló a un veterano local un techo nuevo. En su primer evento de reemplazo de techo, el Consejo de Central Oregon de National Women in Roofing ...
Western States Metal Roofing’s Wood-Look Panels steal the show at IRE 2026
By Jenny Yu. Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal ...
Celebrating 75 years of expansion and innovation
By Jenny Yu. IKO is honoring its rich history while investing in plant expansion, broader product selection and proven performance. At the close of day two at the 2026 International Roofing Expo in Las Vegas, Jack Gottesman, marketing and brand director of IKO North America, shared some exciting ...
¡Damas, todas a bordo del crucero de NWIR!
Por Jenny Yu, traducido por Jessica Bravo. El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con temática náutica. ¡Es momento de dejar atrás el estrés y disfrutar del sol en el Retiro de Florida 2026 ...
Showcasing liquid membrane leadership
By Jenny Yu. Sika’s presence at IRE 2026 underscored the growing momentum behind liquid-applied membranes. At the 2026 International Roofing Expo, Sika Corporation showcased its liquid membranes, demonstrating the company’s proactive approach to meeting market trends. Sean Fraker, national manager for Sika’s roofing division specific to liquid-applied membranes, spoke ...
Preparing roofs for winter hazards
By Jenny Yu. Industry experts explain how snow retention technology is evolving to improve safety and roof performance. Safety has always been the primary reason for snow retention systems, but evolving roof materials and weather patterns are increasing awareness of their importance across the country. In a recent ...
Debunking metal myths
By Jenny Yu. Discover the facts behind some of the most common misconceptions about metal roofs. Metal roofing is growing to be one of the most popular roofing material choices, and for good reason. Metal is versatile, durable and cost-effective, requiring less maintenance than most traditional materials and ...
Palpable excitement and aggressive growth
By Jenny Yu. At IRE, FlashCo showcased products designed to save contractors time and discussed the company’s positive trajectory for 2026. On the International Roofing Expo trade show floor, Dani Sheehan stopped by the busy FlashCo booth to chat with Colin Albue, the Midwest Regional Sales Manager, about the ...
The value of investing in long-term customer relationships
By Jenny Yu. Relationship marketing helps contractors unlock more value from every customer by driving referrals, 5-star reviews and repeat jobs in a competitive market. For many home improvement contractors, marketing efforts stop once the job is complete. Felipe Ros, president and co-owner of gFour Marketing, believes ...
