Jenny Yu, Writer & Reporter
Roofing with nature’s palette
By Jenny Yu. IKO’s trending colors reflect a growing demand for calm, durable and timeless exteriors. As exterior design trends continue to evolve, roofing is increasingly reflecting a broader shift toward nature-inspired aesthetics. Homeowners are prioritizing balance and authenticity in their design choices, driving demand for roofing colors that ...
Investing in the future with metal
By Jenny Yu. At IRE, Carlisle Architectural Metals shares how metal material performance, design and resilience are shaping the future. At the 2026 International Roofing Expo, Heidi J. Ellsworth met with Mike Weis, vice president of sales for Carlisle Architectural Metals (CAM). CAM brings together five established metal brands ...
Cementing a legacy of innovation
By Jenny Yu. Sherwin-Williams leaders explain how innovation and concrete-focused expertise drive the next generation of H&C coatings. Sherwin-Williams continues to expand its leadership in concrete coatings with new innovations from its H&C brand, a line dedicated solely to protecting and enhancing concrete surfaces. We spoke with Assistant Product ...
Preparing for elite exit outcomes
By Jenny Yu. HS Exit Advisors delivers structured M&A strategies designed to maximize company valuation and deal certainty. As consolidations continue to reshape the roofing and home services industries, many business owners are realizing that selling their company might just be the right move. HS Exit Advisors has built ...
Reemplazando techos y tocando corazones
Por Jenny Yu, traducido por Alberto Torres. Un veterano de Idaho recibió un regalo inesperado esta temporada navideña. Desde su fundación en 2014, Roof Rescue, en Idaho Falls, Idaho, ha priorizado compensar a las comunidades locales a las que sirve a través de Operation Roof Rescue. Por cada 100 reemplazos de ...
A history of building community in the roofing industry
By Jenny Yu. For almost 70 years, ARC has been a place for roofing contractors to gather and share important industry information. In this episode of Roofing Road Trips®, host Alex Tolle sat down with Mark Madeira, president of the Associated Roofing Contractors of Oregon and Southwest Washington (ARC), ...
Ayudando a los negocios latinos a crecer y llegar más lejos
Por Jenny Yu, traducido por Jessica Bravo. NAHICA se enfoca en cerrar la brecha de conocimiento empresarial para los contratistas hispanos. National Hispanic Contactors Association (NAHICA) está trabajando para cerrar una brecha que ha existido por mucho tiempo en la industria de la construcción, ayudando a los contratistas latinos ...
Delivering architectural flexibility and dependable weather protection
By Jenny Yu. Western States Metal Roofing pairs standing seam systems with precision curving technology. When it comes to high-performance metal roofing, seam height and fabrication precision can significantly influence long-term durability and architectural impact. In a recent newsletter, Western States Metal Roofing highlighted its MS1® and MS1.5® mechanically ...
Inside the 58th Annual NFBA Building Expo
By Jenny Yu. NFBA leaders outline how the Oklahoma City event will deliver practical learning, meaningful connections and industry insight. The post-frame industry will gather in Oklahoma City February 25-27, 2026, for the 58th Annual NFBA Building Expo 2026, an event designed to deliver practical education, hands-on demonstrations and ...
Combine strength and natural aesthetics for the perfect roof
By Jenny Yu. Give your home a calm, durable and timeless feel with IKO's trending shingle colors. Do you love the outdoors? Well, now you can make your home blend into the natural world with IKO Industries’ trending shingle colors. Their nature-inspired offerings reflect a shift in homeowner taste ...
