gFour Marketing
Build a brand that stays top of mind and top of the Google search list
By Jenny Yu. Roofing professionals share strategies for adapting to changing homeowner behavior and digital marketing trends. With rising lead generation costs, constant Google algorithm updates and increasing competition for homeowner attention, roofing contractors are being forced to rethink how they build long-term growth. In a recent Coffee Conversations® ...
Unlock hidden revenue from existing customer relationships
By gFour Marketing. Contractors can generate consistent growth by building systems that turn previous customers into repeat business and referrals. Contractors in the home improvement industry are sitting on a powerful but often underused asset: their existing customer base. Here at gFour Marketing, we know consistent, relationship-driven follow-up generates measurable ...
The lead gold mine ready to be unearthed
By Jenny Yu. Roofing companies can improve long-term growth by optimizing CRM systems and automating referral processes. In this episode of Roofing Road Trips®, Rebecca Mayo of gFour Marketing joined host Megan Ellsworth to discuss how contractors can take full advantage of their CRM systems, automation tools and AI ...
Elevate your business with the power of referrals
By Jenny Yu. One industry expert advises contractors on how to separate themselves from the competition at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards spoke with Rebecca Mayo, director of partnerships at gFour Marketing, about the company’s mission to help home improvement contractors turn happy customers ...
Weatherproof Your Lead Pipeline
Join us for this Coffee Conversations, sponsored by gFour Marketing, as a panel of industry leaders shares thought leadership on the evolving state of lead generation for roofing contractors. As AI-driven search, rising acquisition costs and changing homeowner behavior reshape the market, this conversation will focus on how top contractors ...
Weatherproof Your Lead Pipeline
Join us for this Coffee Conversations, sponsored by gFour Marketing, as a panel of industry leaders shares thought leadership on the evolving state of lead generation for roofing contractors. As AI-driven search, rising acquisition costs and changing homeowner behavior reshape the market, this conversation will focus on how top contractors ...
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
The value of investing in long-term customer relationships
By Jenny Yu. Relationship marketing helps contractors unlock more value from every customer by driving referrals, 5-star reviews and repeat jobs in a competitive market. For many home improvement contractors, marketing efforts stop once the job is complete. Felipe Ros, president and co-owner of gFour Marketing, believes ...
Before you try that new marketing trend, do this first
By Jenny Yu. gFour Marketing’s Felipe Ros explains why roofing contractors should strengthen foundational marketing systems in a rapidly changing marketing landscape. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can drive revenue ...
The real ROI for a customer relationship marketing system
By Jenny Yu. Unleash the power of connecting with your current customers through a system that works for you. gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system built specifically for home improvement contractors. ...
