Florida Roofing and Sheet Metal Contractors Association (FRSA)
The role of a manufacturer’s sales rep
By Emma Peterson. Knowledgeable manufacturer representatives can become invaluable partners for contractors looking for support. In a new episode of Roofing Road Trips®, Megan Ellsworth got to sit down with Mitch Heitsch. Mitch is the director of sales for all roofing brands in the Westlake Royal Roofing Products portfolio for the state ...
Turning education into connections
By the Coffee Shops®. FRSA’s Convention and Expo combines technical learning with opportunities to build relationships and discover new products. While education helps drive attendance at the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo, the event's impact extends well beyond the classroom. In one Roofing Road ...
Building stronger businesses through changing markets
By Jesse Sanchez. Stan Bastek shares how training, resilient products and industry connections can help contractors prepare for changing market conditions. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) Expo, Atlas Roofing Corporation brought more than products to the show floor. The company used the event as an ...
Wet roofs require careful safety and legal planning
By Jesse Sanchez. Rain can turn underlayment, roof decks and access points into serious hazards, making inspection, communication and documentation critical for roofing contractors. Rain is an unavoidable part of roofing, but the greater danger may come after the rain stops. Florida Roofing and Sheet Metal Contractors Association (FRSA) highlights ...
Putting roofing data to work with AI
By Jesse Sanchez. New artificial intelligence tools and an updated home screen are designed to help contractors access information, improve efficiency and strengthen customer relationships. Technology continues to reshape how roofing contractors manage information, communicate with customers and keep projects moving. During this interview on the sound stage at the ...
Protecting all six sides of the building envelope
By Jesse Sanchez. New single-ply, insulation and waterproofing systems support the manufacturer’s strategy to protect all six sides of the building envelope. Polyglass highlighted an expanding portfolio of roofing and waterproofing solutions during the Florida Roofing and Sheet Metal Contractors Association (FRSA) expo, including its official entry into the U.S. ...
Traction and roofing demand take center stage
By Jesse Sanchez. Jeff Cole discusses Palisade® underlayments, growing interest in metal roofing and shifting market demand during FRSA 2026. Intertape Polymer Group (IPG) brought its Palisade roofing underlayment line to Florida Roofing and Sheet Metal Contractors Association (FRSA) 2026, giving contractors an opportunity to experience the material’s traction firsthand. ...
10 ways contractors can attract and retain Gen Z talent
By Jesse Sanchez. Employers can strengthen recruitment and retention by aligning workplace practices with Gen Z’s priorities around growth, flexibility, purpose and connection. As more members of Generation Z enter the workforce, employers are finding that traditional hiring and retention strategies may not be enough to keep younger workers engaged. ...
Bringing installation-ready accessories to FRSA
By Jesse Sanchez. Regional Sales Manager Blake Reed shares how FlashCo products help contractors save time while supporting code-compliant roofing installations. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) show, FlashCo Regional Sales Manager Blake Reed joined Megan Ellsworth on The Coffee Shops™ Sound Stage, sponsored by TAMKO®, ...
Advancing roofing resiliency through industry service
By Jesse Sanchez. Atlas Roofing leader discusses her recognition from the Florida Roofing and Sheet Metal Association and the industry’s growing focus on resilient roof assemblies. At the Florida Roofing and Sheet Metal Association (FRSA) convention, Heidi J. Ellsworth welcomed Stephanie Daniels of Atlas Roofing to the sound stage to ...
