Breaking records and advancing roofing in Florida

By Karen L. Edwards. 

The 2025 FRSA Convention proved to be the busiest one ever with record breaking attendance. 

The 2025 Florida Roofing and Sheet Metal Expo was a testament to the industry’s eagerness to learn about new products and technologies as well as discovering what the future holds for roofing in Florida and beyond.  Florida Roofing and Sheet Metal Contractors Association (FRSA) staff reported that it was a record-setting event with over 5,100 contractors pre-registered to attend.  

The Coffee Shops crew were front and center with our booth and soundstage in the lobby. At the end of day one, the crew downloaded on what their favorite parts of the day were. President Heidi Ellsworth shared, “My top takeaway of the day was Coffee Conversations. It was just so pertinent, a real authentic conversation about immigration, about pro-business or lack of pro-business, about labor, and the real challenges facing our industry. What stood out most was the conclusion: we need to come together and speak with one voice to drive the changes that must happen.” 

Heidi also noted the impact that the National Women in Roofing (NWIR) event had on attendees, saying, “I've just been reminded again in the last two days of how powerful National Women in Roofing is, and what it's bringing to the industry and what it's doing for women. It just makes my heart sing.” 

Jessica Bravo, our Spanish content creator, shared the impact that working with SRS Para Latinos has had. “I did an interview with Julissa from SRS Distribution for her perspective as a Hispanic influencer on the topic of asking for raises. Her insight and what she had to say was really interesting. It was a great interview.” 

Alex Tolle, R-Club coordinator shared what excites her about the Florida Roofing Expo, saying, “One of my favorite things is seeing all our friends. It's cool to have such a huge community, even though they're so far away.”  

She noted the development of the team as a key highlight as well saying, “It's really great to see how the team's developing. Like witnessing Jessica take on her new role. She already has her community of people that she is building relationships with.” 

It’s exciting to see the industry continue to grow and thrive in all parts of the country and you can count on The Coffee Shops team to be there, documenting it through sound stage interviews and reporting on what’s important to contractors and the industry overall.