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EVERROOF

General Coatings WRE is Coming!

Counting Down to WRE 2023!

By Anna Lockhart. As the 2023 WRE event draws closer, it’s time to make plans to drop by the tradeshow floor to visit some amazing brands and their teams at their booths! In a recent episode of the Roofing Road Trips podcast, host Heidi J. Ellsworth sat down ...


Will Lorenz & Barry McConway - WRE is Coming Up! - PODCAST TRANSCRIPTION

Will Lorenz & Barry McConway - WRE is Coming Up! - PODCAST TRANSCRIPTION

Editor's note: The following is the transcript of a live interview with Barry McConway from Everroof and Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Intro/Outro: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term ...


WSRCA WRE 9.9.2023

Learn From the Best at WSRCA’s Western Roofing Expo!

By Dani Sheehan. Join RCS in Las Vegas, Nevada this September 23 – 25, 2023 and listen to experts in the industry as they discuss immigration, insurance, sustainability, leak protection and so much more. Fast approaching, you won’t want to miss the Western Roofing Expo by the Western States Roofing ...


Everroof Tear Off Replacement Costs

Everything You Need to Know About Roof Tear-off Replacement Costs

By Evelyn Witterholt. Learn all about what it costs to replace a roof and how to potentially save money by restoring it. Editor’s note: Share the following advice with your customers who are interested in roof tear-off replacements. Deciding if you should get your building’s roof repaired or replaced can ...


General Coatings Alternative Roofing Materials

Cut Costs, Not Quality by Using Alternative Roofing Materials

By Adam Cabrera. Spray foam is a cost-effective, eco-friendly alternative to traditional roofing materials. As the roofing industry navigates through new challenges such as sustainability and rising material costs, technologies like spray foam and roof coatings offer a solution. On a recent episode of Roofing Road Trips, host Heidi J. Ellsworth ...


EVERROOF Roof Coating 7.4

The Only Roof Coating Systems Guide You’ll Ever Need

By Evelyn Witterholt. This guide from EVERROOF covers everything about their roof coating systems, including how much coating you need, application guidelines, surface preparation and more! Commercial roofing contractors rejoice! EVERROOF, the industry-leading roof coating manufacturer, has released a roof maintenance coating systems guide that covers all you need to ...


Everroof Commercial Roof Coatings 6.12

Why Your Customer’s Building Needs a Commercial Roof Coating

By Cayden Wemple. In addition to boosting aesthetic appeal, commercial roof coatings can also extend the lifecycle of a roof. Most low-slope roofs can greatly benefit from a commercial roof coating. These coatings provide many benefits for prolonging the life of a roof including protecting it from the ...


Everroof Roof Restoration Choose Urethane

Why You Should Choose Urethane For Restoring Old Roofs

By Evelyn Witterholt. Urethane roof coatings are as cost effective as they are long-lasting. If you’re looking for a great way to restore an old low-slope roof without tearing it off, consider a urethane roof coating! Many home and building owners would prefer their reroof process to be as painless ...


General Coatings Podcast with Will Lorenz

Spray Foam is Economical AND Sustainable

By Yvette Cruz. Building owners are opting for solutions that save energy and extend their roof life, and spray foam is the solution. In Season Five, Episode Six of Roofing Road Trips, Heidi J. Ellsworth discusses with Will Lorenz, the newly appointed president of General Coatings and Everroof and ...


Will Lorenz - Spray Foam, Roof Coatings and so Much More

Will Lorenz - Spray Foam, Roof Coatings and so Much More - PODCAST TRANSCRIPTION

Editor's note: The following is the transcript of a live interview with Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. ...


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