Roofing Roadtrips With Heidi - The Future Is Bright
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Emma Peterson
Reinventing roofing sales
By Emma Peterson. Roof Scout debuts on the IRE stage with eCommerce innovation. One of the best parts of trade show season is getting to see all of our industry friends, both old and new. While at the 2025 International Roofing Expo (IRE), our editor Lauren White got the chance to catch ...
Sneak a peak of the QXO Online management system for contractors
By Emma Peterson. 3 ways you can boost your business operations with QXO.com. Managing your roofing business can be one of the most challenging parts of the job, but it doesn’t have to be that way thanks to QXO (formerly Beacon Building Products)’s online platform. This system gives you the tools to ...
Coatings, community and what’s next for RCMA
By Emma Peterson. Get insight into RCMA’s plans for the rest of 2025. The Roofing Coatings Manufacturers Association (RCMA) has been representing asphaltic and solar reflective roof coating manufacturers and applicators for over 40 years. With more than 70 members who manufacture or supply roof coating products, RCMA continues to advance the ...
Top April articles: Celebrating industry successes, kindness and insights
By Emma Peterson. Count down the top 10 articles published at The Coffee Shops™ in the last month! In April we heard stories from all over the industry that inspired us, both for our next projects and for the power of our community. In an article by Coffee Shops writer Jesse Sanchez, ...
The countdown to FRSA’s convention is on!
By Emma Peterson. Get ready for FRSA’s 103rd Convention and Expo this June! Every year, the Florida Roofing and Sheet Metal Association (FRSA) hosts the largest regional roofing show in the country. This year the event is happening at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida from June 4 ...
One-stop coatings shop
By Emma Peterson. From the primer to the topcoat, UNIFLEX and Sherwin-Williams cover your coating needs. While the finished product of a roof coating system may look like the roof was given a white paint coat, anyone who’s worked in the coating sector knows that there’s a lot more thought, ...
Donating time, money and more
By Emma Peterson. Sharing four stories of roofers caught in the act of doing good. There are many reasons we love being a part of the roofing industry, but one of the biggest is the incredible people we get to meet. Roofers are truly some of the most generous people, ...
Donando tiempo, dinero y más
Por Emma Peterson, traducido por Jessica Bravo. Compartiendo cuatro historias de techadores captados en el acto de hacer el bien. Hay muchas razones por las que nos encanta ser parte de la industria de la techumbre, pero una de las más grandes es la gente increíble que conocemos. Los techadores ...
How Quarrix helps their contractors stand out
By Emma Peterson. Quarrix not only creates innovative solutions that level up the ventilation game, but also helps contractors play the sales game better. If you haven’t checked out Quarrix Building Products’ YouTube channel, you’re missing out. From providing installation tips to giving advice on “selling beyond the shingles,” there is a ...
What is an impact rating and why does it matter?
By Emma Peterson. Get insight on why both contractors and homeowners should care about high impact rated shingles. Recently, Heidi J. Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart for an episode of Roofing Road Trips® to talk about impact ratings. This discussion was prompted from IKO ...
