Emma Peterson
Emma Peterson is the senior content developer at The Coffee Shops and AskARoofer™. Raised in the dreary and fantastical Pacific Northwest, she graduated in 2024 from Pacific University in Oregon with a degree in creative writing and minors in graphic design and Chinese language. Between overthinking everything a little bit, including this bio, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.
Latest Spanish Content
Gana en grande con el Sorteo VIP Deportivo 2026 de QXO
Por Emma Peterson, traducido por Alberto Torres.
¡Gana la oportunidad de vivir una experiencia deportiva VIP — y obtener una herramienta poderosa — al surtirte de suministros esta primavera!
¡QXO quiere ofrecerte la oportunidad de vivir una experiencia única en la vida! En asociación con los patrocinadores IKO, GAF, TAMKO, ...
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Supporting every crew
By Emma Peterson.
How Johns Manville is bridging language gaps with their library of Spanish-language product resources.
Founded back in 1858 in New York City, Johns Manville (JM) has grown into a leading manufacturer of insulation and commercial roofing products. With customers in more than 80 countries around the world, ...
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Manteniendo a más de 700 veteranos seguros
Por Emma Peterson, traducido por Jessica Bravo.
Escucha dos de los cientos de historias sobre cómo el Owens Corning Roof Deployment Project está ayudando a veteranos en todo Estados Unidos.
En 2024, la National Veterans Homeless Support (NVHS) informó que más de 32,000 veteranos no contaban con vivienda estable. ...
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Latest International Content
Last call for IIBEC’s 2026 International Convention!
By Emma Peterson.
Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection.
The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
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A conversation with IFD president Dirk Bollwerk
By Emma Peterson.
How the IFD supports roofers worldwide through connection, shared standards and next‑generation training.
The Internationale Föderation des Dachdeckerhandwerks (in English known as International Federation for the Roofing Trade or IFD) was originally founded in 1952 with the simple goal of creating a space for roofing professionals ...
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From family-firm to global leadership
By Emma Peterson.
Tracking the career of fifth-generation roofer and industry leader Graeme Millar.
Roofing has been in Graeme Millar’s ancestry for as long as anyone can remember. It goes back to a man named William John Miller, who started a family firm in 1868. That man was Graeme’s ...
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Latest Canada Content
CRE 2025: Canada’s biggest roofing show
By Emma Peterson.
We went behind the scenes at CRE 2025 with Jason Campbell of CRCA to talk workforce, education and growing the Canadian roofing industry.
This year, The Coffee Shops™ got the chance to go North and meet with our industry friends from Canada at the Canadian Roofing Expo ...
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Cross-border connections
By Emma Peterson.
This year we headed north to support our distributors & contractors in Canada! While there, we got the chance to talk to other companies that work in both the States and Canada.
Across borders, offices and job sites, The Coffee Shops wants to be the place where ...
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Looking back at CRE 2025
By Emma Peterson.
Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth!
This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...
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