Dani Sheehan, Content Strategist
Discover the power of hands-on training
By Dani Sheehan. Don't miss this live CoatingsTalk for your front-row seat to roofing education in action! Want to build a better crew, strengthen your business and boost profitability? Don’t miss this live CoatingsTalk straight from the Polyglass Polyschool hands-on training facility in Winter Haven, Florida, on June 11, 2025, at 11 ...
Leveraging your leadership team to reach your 2025 goals
By Dani Sheehan. There is no “I” in team and there is no growth in an organization without strong leadership. Position people in the right roles and see how you can effortlessly work toward your goals. By now, most businesses have already set their 2025 goals. But setting the goal is just ...
Racing toward roofing excellence
By Dani Sheehan. Rackley Roofing wins both on the roof and the racetrack! In any business, you have to move fast, stay focused and build the best possible team to stay ahead. It’s no wonder that Curtis Sutton, president of Rackley Roofing, sees a natural connection between roofing and racing. After all, ...
Double the power without doubling the cost
By Dani Sheehan. Here are three reasons why renting a second Equipter 4000 makes sense for big jobs. If you already own an Equipter 4000, you know it helps you control debris, work faster and deliver a cleaner, more professional experience for your customers. But what happens when you land a job ...
Production tracking: Built by contractors, for contractors
By Dani Sheehan. Whether you’re in the field or behind the desk, Dataforma’s intuitive tools help you streamline service management, document control, production tracking and more. Keeping your projects on time and on budget is no small feat – especially when you’re juggling multiple crews, scattered job sites and tight deadlines. Built ...
Key opportunities in a slowing construction market
By Dani Sheehan. Understand how the economy is impacting the roofing and construction sectors to remain resilient through the end of the year. Looking ahead to the rest of 2025, the economic picture offers a mix of steady growth, shifting consumer sentiment and industry-specific slowdowns. Determined to understand how these changes will ...
Racing toward roofing excellence
By Dani Sheehan. Rackley Roofing wins both on the roof and the racetrack! In any business, you have to move fast, stay focused and build the best possible team to stay ahead. It’s no wonder that Curtis Sutton, president of Rackley Roofing, sees a natural connection between roofing and racing. After all, ...
5 smart ways to stay ahead of the busy season
By Dani Sheehan. Set yourself up for success by maintaining equipment, reinforcing safety, investing in continuing education and more as you head into peak roofing season. As warmer weather approaches, your business is about to ramp up. Warmer, drier weather creates ideal conditions for spray foam projects, but it also brings challenges ...
A family built on craftsmanship
By Dani Sheehan. Meet Bob and Miles Yglesia, the father-son duo leading Pli-Dek's growth on the east coast. With over 35 years in the waterproofing industry and 25 years installing Pli-Dek systems, Bob Yglesia has seen just about everything the field can throw at a contractor. Today, he’s joined by his son ...
What you need to know about condensation in roofing systems
By Dani Sheehan. Learn the science behind condensation so you can build more resilient roofing systems by allowing vapor to escape while keeping water out. When moisture shows up inside a roofing system, most people assume it’s from a leak. But as Chris Meyer, director of low-slope roofing at VaproShield, points out, ...
