Dani Sheehan, Content Strategist
Avoiding the five-year failure
By Dani Sheehan. Take your roofing business from surviving to thriving by scaling smart and investing in customer and partner relationships. Starting a business is exciting, but surviving the first five years can be challenging. According to the U.S. Department of Commerce, nearly 72% of roofing companies don’t make it past that ...
Staying steady in a volatile market
By Dani Sheehan. Boost revenue and strengthen customer relationships even when budgets tighten in uncertain times. In a recent CoatingsTalk®, Megan Ellsworth sat down with Will Lorenz of General Coatings Manufacturing Corp and Todd Farr of EVERROOF to unpack how economic uncertainty is reshaping the roofing landscape and why that can be ...
Safe doesn’t mean slow
By Dani Sheehan. Modern light curtain systems make it possible to balance productivity and protection in sheet metal bending. When it comes to sheet metal bending, productivity and safety have often felt like opposing forces. If you’ve worked around press brakes or bending machines, you know the risks and the old perception ...
Lighting the way with beauty, function and purpose
By Dani Sheehan. Outdoor lighting guides people through spaces, showcases what matters and helps your customers fall in love with their landscapes all over again. Have you ever driven by a home or walked past a public park at night and felt an almost magnetic pull toward the soft, inviting glow of ...
Celebrating the people and projects that shape communities
By Dani Sheehan. American Metalcraft proudly sponsored the AIA Georgia Design & Honor Awards, supporting an event that uplifts the design world and the communities they serve. Held at Atlanta, Georgia’s iconic Ponce City Market, the 2025 AIA Georgia Design and Honor Awards gathered architects, firms and supporters to recognize ...
Reliable machinery without added costs
By Dani Sheehan. CIDAN Machinery is committed to helping you stay ahead in uncertain times. Every project depends on timing, cost and consistency, which can be challenging to accommodate in today’s economy. With increasing global supply chain issues, rising tariffs and shifting policies, you may now be navigating a maze of unexpected ...
Science by the sea: Charleston’s new learning lab
By Dani Sheehan. With panoramic harbor views and flexible indoor-outdoor spaces, this lab was intentionally designed to harness the therapeutic power of water. In the heart of historic Charleston, South Carolina, innovation, education and environmental stewardship come together in a striking new facility at the South Carolina Aquarium. The recently ...
Roof restoration made easy with spray foam
By Dani Sheehan. Learn why more contractors are turning to spray foam and coatings for long-term roof performance. When a commercial roof hits the end of its service life, building owners are faced with two options: tear it off and start fresh — or get smart and restore it. More and more, ...
Debris management turned mobile billboard
By Dani Sheehan. See how you can leverage your Equipter 4000 to boost your marketing strategy. Standing out from your competition is no longer just about providing quality workmanship – it's about how you market your company. The Equipter 4000 has revolutionized how crews handle debris management and material transportation, but its ...
What you need to know about tariffs and government policy
By Dani Sheehan. With changes happening every day, learn from industry experts to understand the policies, prices and pressures shaping roofing this season. From material price hikes to supply chain slowdowns, federal tariffs and trade negotiations are quietly reshaping the roofing industry. In a recent Coffee Conversations®, made possible by supporters like ...
