RCS Influencers
How First-time IRE Attendees can Avoid Being Overwhelmed
RCS Influencer Michelle Boykin says that it’s important to plan out a strategy when attending an industry trade show. The International Roofing Expo is upon us, and that means it’s time to talk trade show strategy. For a first-time attendee, an expo can be rather daunting. The main thing ...
Make Sure Trade Shows Work for You and Your Business
RCS Influencer Thea Dudley says that it’s important to evaluate the return on your investment in attending a trade show. Following on the heels of the New Year is what I affectionately refer to as “Trade show season, Part 1” in the first quarter and “Trade show season – fall session” ...
A Business Plan is Your Roadmap, Make Sure it’s Easy to Read
RCS Influencer Mike Pickel says that business plans should be concise with a clear vision for where you want your business to go. Many entrepreneurs put together business plans that, when finished, can be many pages long. So long in fact that it becomes easy to just set it to the ...
Making Connections is Key to Trade Show Success
RCS Influencer Charles Antis says that his business crushes it at trade shows by getting to know people. Editor’s note: Watch Charles and his sales manager share their trade show strategy. You can scroll down to read the transcript, but you won’t get the see the great photos! Charles Antis: Hi, I'm ...
A Business Plan is Key to Achieving Success
RCS Influencer Rudy Gutierrez says that a clear and well-written plan is essential in maintaining a focus on ideas and strategies for your business. Your company’s business plan is the roadmap to follow for your success. It should include financial objectives and projections of where you want your business to be ...
A Business Plan Helps Prepare for the Future
RCS Influencer Trent Cotney says that business plans provide a vision for where you will be in five, 10 or 15 years from now. Nearly every business owner can speak of their lofty goals, but not every business owner can put a plan into action to achieve these goals. For a ...
Is Your Business Plan Flexible?
RCS Influencer Charles Antis explains why flexibility and putting people first are the most important parts of your business plan. Editor’s note: Watch Charles talk about the importance of his business plan in the video below or scroll down to read the transcript. Hi, this is Charles Antis with Roofers Coffee Shop, ...
A Business Plan is Your Key to Success
RCS Influencer Marty Stout says that there are three key components to a successful business plan. A business plan, a road map, a cookie recipe all includes the same basic format. 1 - an intended goal, 2 - details of how to accomplish the intended goal and 3 - ...
Every Business Plan Must Address Funding
RCS Influencer Thea Dudley say that business plans are pure fantasy unless you flesh them out with specifics and follow them. Business plans are the same as a roadmap on a trip. It’s great to know where you want to end up, but what is your plan on how ...
Cause Marketing can Help Recruit the Next Generation
RCS Influencer Heidi Ellsworth says that a culture of giving back is appealing to Millennials. Our topic for this month is cause marketing, a catchy term that simply means giving back. The marketing part of it helps you create awareness about your business through the good deeds that you are doing ...
