10 strategies to nail down new business

By Centerpoint Connect. 

Smart, scrappy strategies to gain new leads without draining your budget. 

If your commercial roofing company is relying solely on paid ads and cold outreach to find its next big client, you’re leaving money and opportunity on the table. The truth is, some of the most valuable leads are already within reach, hiding in plain sight. From overlooked past clients to untapped local networks, the real challenge isn’t access; it’s strategy. This isn’t about cutting corners; it’s about working smarter, not louder. Ready to unlock Centerpoint Connect’s tactics that the savviest roofing pros are using to grow without spending a cent? 

1 – Leverage existing relationships 

One of the most overlooked sources of free leads is your existing customer base. Clients who have previously engaged with your services for roof repairs or replacements are already familiar with your work and are more likely to consider your company for future projects. Regular follow-ups with these clients to check if they need additional services can generate repeat business. Implementing a post-job proposal process where your technicians identify and report additional deficiencies during routine inspections can provide you with immediate leads without any additional marketing expense. 

2 – Referrals and word of mouth 

Encouraging satisfied customers to refer your services to their peers is another powerful way to generate free leads. A structured referral program that rewards customers for successful referrals can incentivize them to spread the word about your company. Make sure your customers have easy ways to refer others, such as providing them with referral cards or links they can share. 

3 – Networking and industry events 

Participating in local business events, trade shows and industry conferences can be an excellent way to network and generate leads. By engaging with other professionals in related fields, such as property managers, facility managers and construction companies, you can create mutually beneficial relationships. Attend events regularly and consider offering free consultations or educational seminars on roofing maintenance to attract potential clients. 

4 – Online presence and SEO 

Optimizing your website for search engines (SEO) can help attract organic traffic from potential clients searching for roofing services online. Ensure your website is user-friendly, mobile-responsive and contains relevant keywords related to commercial roofing. Creating valuable content, such as blog posts about common roofing problems and maintenance tips, can also improve your search engine rankings and establish your company as an authority in the field. 

5 – Social media engagement 

Social media platforms are valuable tools for connecting with potential clients and showcasing your work. Regularly posting photos of completed projects, client testimonials and roofing tips can help build your online presence. Engaging with local community groups and participating in discussions can also help you identify potential leads. Join platforms like LinkedIn to connect with property managers and business owners who might need your services. 

6 – Community involvement 

Being active in your local community can generate goodwill and attract leads. Sponsoring local events, participating in community service projects and joining local business organizations can raise your company’s profile. Potential clients are more likely to consider your services if they recognize your company’s commitment to the community. 

7 – Email marketing 

Email marketing can be an effective way to nurture relationships with past clients and inform them of your services. Building an email list from your customer database allows you to send regular updates, promotional offers and helpful tips related to commercial roofing. Personalized and targeted email campaigns can help maintain client engagement and prompt repeat business. 

8 – Cold calling and door-to-door canvassing 

While often considered old-fashioned, cold calling and door-to-door canvassing can still be effective for generating leads. Identify potential clients within your service area and reach out to them directly. Offering a free inspection or consultation can help you get your foot in the door and demonstrate your expertise. 

9 – Utilize your technicians 

Your field technicians can be a valuable source of leads. Train them to identify additional opportunities for work while they are on site for repairs or inspections. Implementing a system for technicians to report potential issues they encounter can help you proactively offer solutions to clients, turning routine visits into revenue-generating opportunities. 

10 – Strategic partnerships 

Forming partnerships with complementary businesses can help you access new client bases. For example, partnering with construction companies, real estate developers or property management firms can provide you with a steady stream of leads. Offer to provide roofing consultations or inspections as part of their service package to add value to their clients and generate leads for your business. By leveraging these strategies, you can find free leads for your commercial roofing company and build a sustainable pipeline for potential clients. Consistent effort and a proactive approach to identifying opportunities will help your company grow without the need for significant marketing expenses. 

Original article and photo source: Centerpoint Connect