Expert Conversations
From concept to construction: Aligning architects and manufacturers on metal
By Jenny Yu. Western States Metal Roofing encourages early design conversations to help turn creative metal ideas into high-performing structures. Collaboration between architects and manufacturers is reshaping the future of metal construction. In a recent MetalCast™ episode, Heidi J. Ellsworth spoke with Mercedes Harris of Western State Metal Roofing ...
Is AI coming for our jobs?
By Emma Peterson. Denver Riggleman shares his thoughts on how AI will impact jobs and the larger workforce. As AI and automation increasingly become present in our daily lives, a common concern is that these technologies will take jobs away from people. This type of concern is not new. Every ...
Marketing como un motor de crecimiento
Por Jessica Bravo. Descubre cómo una marca fuerte puede transformar un negocio. En un episodio de La Voz de los Ruferos, Jessica Bravo conversa con Jason Jimenez, de Gasper Roofing, sobre su trayectoria en la industria del roofing y las estrategias de marketing que le han permitido construir un negocio ...
How better questions turn tech into real solutions
By Jesse Sanchez. Roofing contractors adopt digital tools while Ingage urges leaders to ask how integrations solve problems. Modern roofing companies are piling up platforms, apps and logins, often creating more complexity than clarity. Ingage is helping change that by serving as an industry leading sales enablement presentation platform that ...
Rebuilding stronger: Looking back at the 2025 California wildfires
By Emma Peterson. 14 months after devastating fires swept through the Pacific Palisades and Altadena areas, communities are building back with stronger, more fire-resilient materials. Recently, Karen Edwards sat down with Tim Brown of Westlake Royal Building Products and Josh Smith of J.N. Davis Roofing for a Roofing Road Trips® ...
Why the future of spray foam is about more than growth
By Dani Sheehan. Advances in chemistry, safety and building science are helping spray foam roofing outperform traditional systems. During a live Coffee Conversations® sponsored by Handifoam at the SprayFoam 2026 Convention and Expo, industry leaders Will Lorenz from General Coatings Manufacturing Corp and Josh Winkler of ICP Group delivered a ...
Cutting through the noise around AI
By Emma Peterson. Separating the myths from fact when it comes to artificial intelligence and how it actually boosts businesses. Recently, wherever you turn, there seems to be a new artificial intelligence (AI) solution or software getting pushed on you. It’s a lot to take in, and it can ...
Growth starts with training
By Jesse Sanchez. Learn how education, manufacturer relationships and technology are shaping how roofing contractors build stronger businesses and earn customer trust. For roofing contractors, sustained growth is rarely the result of installation skills alone. It is built through a combination of ongoing education, reliable manufacturer partnerships and a steady ...
Beyond the roof: Taking care of families in need
By Emma Peterson. Learn about the partnership between the Roofing Alliance and Ronald McDonald House. In 2017, Charles Antis of KPost Roofing and Waterproofing stood up in a Roofing Alliance meeting and suggested a nationwide project where roofers could adopt Ronald McDonald House programs. Our very own Heidi J. Ellsworth ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
