Expert Conversations
Solving tight-space insulation challenges with VIPs
By Jesse Sanchez. Versico’s Advanced R vacuum-insulated panels help contractors achieve required R-values when rooftop conditions limit insulation thickness. As older commercial buildings approach the next reroofing cycle, contractors can face a difficult challenge: finding ways to meet current insulation requirements on rooftops that were not designed to accommodate additional ...
Delivering more than products
By Emma Peterson. How Tremco supports contractors and building owners long after a product leaves their factory. At Tremco, their team doesn’t just want to be a leading manufacturer of commercial roofing products and solution, they also want to be a leader in customer service. And for Tremco, customer service ...
Building stronger strategies for hail-prone markets
By Jesse Sanchez. TAMKO® leaders explain how contractors can help homeowners evaluate resilient roofing systems, warranties and long-term costs. As harsh weather conditions and natural disasters continue to regularly impact communities across the country, roofing contractors are being asked to help homeowners navigate more than immediate repairs. During this Read, ...
The scoop on the 2026 storm season
By Emma Peterson. Chris Kane explains why lower storm activity should not lead to complacency and highlights the work being done to improve disaster recovery. The 2026 Atlantic hurricane season kicked off in June, but it has been a fairly quiet storm season overall, especially when compared to the intensity ...
Industry experts weigh in on the state of the commercial roofing market
By Emma Peterson. Insights on the market trends, construction activity and opportunities driving today's commercial roofing landscape. In a new RoofersCoffeeShop® Coffee Conversations®, Megan Ellsworth sat down with a panel of experts from across the commercial roofing industry to discuss the current market state. Chad Burhrman, the VP of commercial ...
The best roofing companies never stop learning
By Jesse Sanchez. CertainTeed’s Better Business Workshops show how education, collaboration and a clear understanding of customers can help contractors strengthen their businesses. Strong roofing businesses are built by leaders who keep learning. At CertainTeed’s Better Business Workshops (BBW), contractors have opportunities to sharpen their business skills, exchange ideas with ...
Explore a world of metal possibilities
By Emma Richardson. Discover the innovations that are helping metal contractors prepare for growth. In an upcoming Read Listen Watch, host Megan Ellsworth meets with Vice President of Architectural Sales for MetalForming LLC, Ryan Lemmel, for an exclusive preview of the innovations the company is bringing to METALCON. Together, they ...
Employee classification 101: The what and the why
By Emma Peterson. Benjamin Briggs breaks down the legal and operational implications of worker classification. For many contractors, understanding employee classification can be one of the hardest parts of running a business. To give our readers some clarity on the topic, Karen Edwards hosted Benjamin Briggs, a board-certified labor and ...
Why telling your story matters in the age of AI
By Jesse Sanchez. Greg Cummings explains how authentic content, community involvement and third-party validation can help contractors remain visible as artificial intelligence reshapes online search. Artificial intelligence (AI) is changing how homeowners research contractors, validate referrals and make purchasing decisions. In this episode of Roofing Road Trips®, host Heidi J. ...
Step in and stand out at ICAA 2026
By Emma Peterson. The ICAA Convention returns this September with an expansive trade show, practical educational programming and opportunities to connect with peers from across the industry. In a new Roofing Road Trips®, Megan Ellsworth sat down with Michael Kwart, executive director of the Insulation Contractors Association of America (ICAA), ...
