Expert Conversations
Rating roofs for almost 30 years
By Emma Peterson. Learn about the Cool Roof Rating Council and the work they do to support the implementation of reflective building products. In a new Roofing Road Trips® episode, Megan Ellsworth sat down with Audrey McGarrell from the Cool Roof Rating Council (CRRC). Audrey, CRRC’s communications manager, talks about ...
Reshaping rooftop resiliency
By Jesse Sanchez. From food plants to data centers, Anchor Products is on a mission to help secure rooftop equipment and preserve operational continuity. In this episode of Roofing Road Trips®, Joel Stanley, founder of Anchor Products, takes listeners into the world of rooftop resiliency. Joel speaks about the gravity ...
Fleece back membranes gain ground
By Jesse Sanchez. A trusted option in reroofing, fleece back membranes offer labor savings, added durability and versatility. In this episode of Roofing Road Trips®, host Karen Edwards sat down with MuleHide’s Anthony Vieira to unpack a topic that’s gaining traction across the roofing industry: fleece back membranes. The conversation ...
Building a transformative website experience
By Emma Peterson. Ken Kelly shares four key ways to boost your business’ web presence. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Ken Kelly, former president of Kelly Roofing and a Duro-Last partner, to talk about why it's so important for contractors to integrate ...
Get the modern look without sacrificing durability or style
By Anna Lockhart. Not all building materials are made to take on the same level of durability or lifespan. While traditional materials like wood and vinyl fail the test of time, metal continues to outshine and outperform. It’s no secret that traditional siding materials such as vinyl and ...
Showcasing innovation, efficiency and hands-on education
By Jesse Sanchez. World of Concrete promises new tech, hands-on demos and a focus on smarter building practices in 2026. As the 2026 World of Concrete approaches its January show in Las Vegas, event organizers are emphasizing one clear theme: smarter, faster, more efficient construction. With automation and workforce challenges ...
Sustainable, versatile and ready to use
By Jenny Yu. H.B. Fuller’s newest adhesive innovation offers an all-in-one solution. Across the industry, many manufacturing companies are looking to innovate and create products that are “one-stop shops” — materials and equipment that are versatile enough to be used in multiple scenarios and that meet multiple regulations to ...
A roofing innovation built from 20 years of friendship
By Jesse Sanchez. Two best friends traded a life of stunts and cameras for shingles and startups, leading to the creation of one of roofing’s most talked-about products. When Eric McIntosh left behind a decade-long career in film and television, he didn’t expect to end up on rooftops, let ...
The power of smart product selection
By Jesse Sanchez. Why roofers and building owners alike are turning to PVC for long-term performance. In the ever-evolving world of commercial roofing, one thing is becoming clear: PVC isn’t just trending; it’s dominating the conversation. And few companies have been in the PVC game longer or know it better, ...
How one roofer’s frustration sparked an industry shift
By Jesse Sanchez. Anchor Products founder took matters into his own hands and transformed rooftop safety. In this episode of Roofing Road Trips®, Anchor Products founder Joel Stanley sat down with Heidi J. Ellsworth in Grapevine, Texas, to share the story behind his 15-year mission to solve a stubborn problem ...
