By Centerpoint Connect
For decades, the roofing industry chased the big fish: sprawling installs, skyline-craning tear-offs and the adrenaline rush of million-dollar contracts. But while everyone else was looking up, the real money moved sideways, into service. Quiet, repeatable and relentlessly profitable, maintenance work is no longer the side hustle. It’s the main event. And companies powered by platforms like Centerpoint Connect are leading the way.
For years, commercial roofing was all about the big wins: massive tear-offs, huge crews and high-dollar installs.
Not anymore.
Today, the real opportunity? It's quiet, it's steady and it's hiding in plain sight — service and maintenance. What used to be an afterthought is now the backbone of the smartest roofing companies in the game.
And here at Centerpoint Connect, we’re leading the charge.
Service work doesn’t just keep the trucks moving — it builds predictable cashflow, boosts your business valuation and locks in long-term clients.
Here’s the kicker:
Roofing companies with recurring service revenue often get valued at 3–5× annual service revenue.
Meanwhile, re-roofing companies average about 0.5× their yearly income.
That’s not just a better multiple — that’s a better exit.
Routine inspections. Leak calls. Warranty check-ins.
They might seem small, but they’re powerful. Staying in front of your clients — consistently — is what turns one-time jobs into lifelong partnerships.
When material shortages and budget freezes hit, guess what kept lights on?
Service.
Roofers who had maintenance programs in place weathered the storm. Others had to scramble just to stay afloat. The ones who pivoted fast and built service offerings? They didn’t just survive — they thrived.
That’s the kind of math clients actually care about.
Here’s what separates the pros from the guessers:
Tech like Centerpoint Connect gives you a real-time view of everything — and keeps you out of spreadsheet hell.
The market’s shifting. Re-roof-only companies are being left behind. Clients want partners, not paper-pushers.
Service:
So whether you’re just getting started or leveling up an existing department — one thing is clear:
The future of roofing isn’t on the next jobsite — it’s already on your books.
Original article and photo source: Centerpoint Connect
Learn more about Centerpoint Connect Roofing CRM in their Coffee Shop Directory or visit www.CenterpointConnect.com.
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