Expert Conversations
Keeping a finger on the pulse of the industry
By Emma Peterson. In a competitive field, learn how RESISTO sets themselves apart from the crowd. Standing out in the construction industry can be difficult given the number of competitors on the market. But RESISTO, a division of SOPREMA, has held their place since the 1990s. In this episode of ...
Breaking barriers and overcoming challenges
By Emma Peterson. Learn how staying curious and always seeking out more knowledge guided Susi Batista to found LIRA. In this episode of Roofing Road Trips®, Megan Ellsworth meets one of the founders of Latinos in Roofing Associated (LIRA), Susi Lee Massey Batista, about breaking barriers in a traditionally male-dominated ...
Armored Roofing is the June R-Club Roofer of the Month!
By Adam Cabrera. With a legacy spanning nearly seven decades, Armored Roofing continues to raise the bar for excellence in the roofing industry. For the June 2024 Roofer of the Month podcast, we’re shining the spotlight on Armored Roofing based in Wichita Falls, Texas. Family owned and operated, the company ...
Blazing a trail for women in sales
By Emma Peterson. Hear how Desiree Huff has climbed her way up the sales ladder through a passion and determination to always be learning something new. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Desiree Huff, Tremco’s regional sales manager, to talk about stepping into ...
Slipping into the role of leader in snow retention
By Emma Peterson. A few questions snowballed Terry Anderson into his role as a leader in the snow retention sector and now he and his sons are pushing the technology forward. The roofing industry is full of family-owned businesses like TRA Snow & Sun! For this episode of Roofing Road ...
We’re all in this together
By Emma Peterson. We're all working in this industry together. Once we know that we're all roofers, we can stand collectively and make our careers come true. In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Luke McCormack and Reid Ribble about the industry as a whole ...
Don’t let your roofing business get left behind
By Evelyn Witterholt. In a recent episode of Roofing Road Trips®, we spoke with roofing experts from Polyglass about the importance of innovation. Staying ahead of the roofing industry curve means you must be innovative. Whether it’s using new products or creating them, if you don’t, your business might not ...
Gearing up for competition
By Emma Peterson. With the SkillsUSA roofing competition at the end of June, learn about the history of this event and how the industry has come together to support these students. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to John Esbenshade and Rick Damato from the ...
The rise of service divisions
By Emma Peterson. Get reliable, sustainable work from the service side of the roofing industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth hosted Will Riley of Centerpoint Connect and Chad Westbrook of Service Alignment to talk about balancing construction and service in roofing businesses. In both their ...
Setting new standards in durable and sustainable roofing
By Dani Sheehan. With their comprehensive range of roofing materials and solutions, Westlake Royal addresses the needs of modern architects, builders and homeowners alike. Westlake Royal Roofing Solutions is committed to durability, aesthetics and sustainability in roofing solutions, from their composite materials to clay and concrete tiles. They are addressing ...
