Expert Conversations
Track your way to the top
By Emma Peterson. Don’t miss this chance to increase your productivity with Dataforma daily tracking tools. With construction season just around the corner, now is the perfect time to set yourself up for success with Dataforma’s daily productivity tracking solutions. By leveraging tools that monitor crew performance, multi-job workflows and more, you ...
The power of technology, on and off the roof
By Emma Peterson. This year’s exclusive R-Club trainings with John Kenney look at technology in a variety of different parts of the roofing industry. At The Coffee Shops™, we are the place “Where the Industry Meets.” From hosting panels and webinars on our site to sponsoring events and taking you live onto ...
Dodge common estimating mistakes
By Emma Peterson. Learn from a master of roof estimating If you have been around the roofing industry for long enough, you’ve probably heard John Kenney’s name. John, who is the CEO of Cotney Consulting Group, has over 45 years of experience in the roofing industry. His story starts in ...
Revolutionizing roof financing
By Emma Peterson. Save time and money with Leap’s Universal Credit Application! The traditional process of financing a new roof is frustrating and complicated for both the homeowners applying and contractors trying to help them. But Leap is revolutionizing that process with their Universal Credit Application. In this episode of Roofing Road ...
Inside the Leister booth at IRE 2025
By Emma Peterson. New vacuum plate products, upgrades to the VARIMAT and more! While at the 2025 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to host Dave Nordentoft and Brittany Wykle of Leister for a live episode of ReadListenWatch® (RLW). They started off with Brittany, who is an associate ...
The equipment that works for you
By Emma Peterson. How Equipter not only makes jobs more efficient, but paychecks bigger. Sometimes when innovations are introduced into an industry or sector, there can be a fear that it will replace existing professionals’ jobs. But there are actually many cases where that fear is not only unfounded but completely inverse ...
How spray foam is meeting market demands
By Dani Sheehan. Despite economic uncertainty, evolving customer expectations and ongoing labor challenges, the spray foam industry is adapting and thriving. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Will Lorenz of General Coatings Manufacturing Corp. to discuss insights on where the spray foam and roofing coatings ...
Breaking language barriers: How roofing companies can build stronger teams
By Jesse Sanchez. Clear communication is essential for ensuring job site safety, retaining skilled workers and maintaining profitability. At the Western Roofing Expo, Roofing Road Trips® host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, to discuss how communication challenges, especially language barriers, are ...
The importance of a word: The difference between roof coatings and roof coating systems
As the coating sector continues to grow in popularity, this podcast featuring Western Colloid experts is a great way to refresh yourself on the basics. It might only be a one-word difference, but roof coatings and roof coating systems actually refer to quite different things. As the popularity of roof restoration ...
Bringing all the pieces together: The Altitude Podcast
By Emma Peterson. Learn how to optimize your use of technology from the people at the forefront of developing it. You probably have heard of the Altitude Podcast from EagleView, but if you haven’t, each episode explores the stories of pioneers and innovators in their fields. The show is hosted by EagleView ...
