Expert Conversations
Simplifying the roof
By Jenny Yu. With hands-on training and innovative technology, AWIP’s IMPpro program advances quality and efficiency in the roofing industry. In an episode of MetalCast™, All Weather Insulated Panels (AWIP) Vice President of Sales Joe Paparella sat down with Heidi J. Ellsworth to discuss the company’s commitment to innovation, installer ...
Why personalization is roofing’s secret weapon
By Jesse Sanchez. Customers want to feel understood and smart contractors are turning that insight into more leads. Roofing contractors are finding that the battle for quality leads is fiercer than ever in today’s market. But amid shifting trends in the industry, local contractors have an edge and it’s not ...
Better roofs start with collaboration
By Jesse Sanchez. Learn how this company is finding common ground and building better by bringing together consultants and contractors. At the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando, Florida, an important topic emerged from the conversations on the RoofersCoffeeShop® Soundstage: collaboration between roofing consultants and ...
Withstanding the storm
By Jesse Sanchez. Solar-powered ventilation products show surprising durability in severe weather and some models now comply with the FORTIFIED™ standard. When it comes to roofing in storm-prone areas, durability matters, especially for systems mounted directly on the roof. And for homeowners weighing the benefits of solar-powered attic ventilation, one ...
Metal: The cool solution of tomorrow
By Anna Lockhart. With rising temperatures and increasing energy costs, now is the time to look for solutions that will last the coming decades, while simultaneously keeping climate concerns at bay. In an episode of the Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Melissa Dunson, ...
A new generation of buildings
By Dani Sheehan. From performance to profit, see why SPF roofing is the smart choice for meeting the demands of modern data centers. Driven by artificial intelligence (AI), cloud computing and the increasing need for secure digital storage, data centers are rising in cities and small towns across the U.S. ...
Crafting a slate legacy
By Jesse Sanchez. Compass Roofing’s second-generation leader leans into slate tradition and Scottish weather. Compass Roofing Limited has built its name on slate in one of the world’s most slate-heavy cities, and director Lewis Miller, who spoke on this episode of the Roofing Road Trips® podcast, is carrying that legacy ...
Roof quotes, QR codes and the roofing tech revolution
By Jesse Sanchez. Learn more about the platform that helps contractors convert leads faster and with less hassle. In this episode of Roofing Road Trips®, host Karen Edwards discusses the backend mechanics and the big-picture strategy behind the Owens Corning® and ROOFLE partnership. Joining the conversation is Jon Gardner, head ...
Empowering Midwest roofers
By Emma Peterson. MRCA leaders reflect on educational opportunities, contractor needs and the 2025 conference. Just last month, the Midwest Roofing Contractors Association (MRCA) hosted their 2025 Conference and Expo in Schaumburg, Illinois! Crew members of the Coffee Shops™ were in attendance and they had an amazing time talking to ...
Two wins, one incredible team
By Emma Peterson. Raincoat Roofing’s Sarah Sutton-Shouse reflects on the team’s double win at IRE 2025. At last year’s International Roofing Expo (IRE), Raincoat Roofing made history when two of their team members took home some of the biggest awards of the show – MVP Best of the Best ...
