Expert Conversations
Behind the scenes of Renoworks Pro’s Design Estimator
By Emma Peterson. Learn how this powerful visualizer turns dreams into reality. For many homeowners, reroofing their house is an intimidating process that they don’t know much about. As a contractor, it’s your job to guide them through all of the vital parts of the reroofing process, from financing ...
Commercial applications drive interest in urethane roof systems
By Jesse Sanchez. UNIFLEX® sees polyurethane coatings gaining traction as contractors target higher-end commercial and specialty facilities. UNIFLEX® and Sherwin Williams Roofing Solutions are seeing polyurethane roof coatings move from an emerging option to a practical solution as contractors respond to the demands of higher-end commercial and specialty facilities. During ...
Assembling a top-notch crew in 2026
By Jenny Yu. A panel of industry experts highlights strategies for building and retaining a team you can depend on in today’s high-turnover landscape. In the first Coffee Conversations® of the year, sponsored by Southeast Staffing Agency, Megan Ellsworth was joined by an all-star team panel: Trent Cotney, partner at ...
Adding solar the smart way
By Evelyn Witterholt. What roofers need to know before jumping into a solar retrofit project. From tax credits to energy independence and a lower electricity bill, there are many reasons why adding solar to a roof is beneficial. But, as all roofers know, adding solar to an existing roof ...
Rubbing shoulders with the industry’s best and brightest
By Jenny Yu. At the FEI Group 2025 National Conference, the top contractors in the country made lasting connections to better the future of the industry. The FEI Group 2025 National Conference in San Diego was one for the books. Keely Roberts, director of Exterior Contractors Alliance (ECA), part ...
Contractors embrace smarter software to drive better results
By Jesse Sanchez. Learn how a different approach to selection, buy-in and onboarding can protect profits and morale. For commercial contractors like R3NG, the choice to overhaul core business software often follows years of frustration with tools that slow down field work or fail to give owners the information they ...
Culture-first hiring reshapes roofing
By Jesse Sanchez. How flexibility, clear expectations and modern recruiting are redefining what it takes to build teams that last. As roofing contractors compete for talent in a tighter labor market, leaders are finding that pay and perks only go so far if the day-to-day experience does not hold together. ...
Contractor feedback drives lighter, easier-to-handle panels
By Jesse Sanchez. Installers pushed for shorter panels, cleaner backers and tougher packaging and READYSLATE’s redesign shows what happens when a manufacturer truly listens to the roof. As READYSLATE® expands in the U.S. market, CUPA Pizarras has reshaped its lightweight slate panel system around one core principle: listen to installers ...
Turning data into faster decisions and stronger margins
By Jesse Sanchez. Outlining how contractors can improve speed to lead, strengthen visibility and protect profitability by centralizing data. Zacch Carpenter of Jobba was recently featured on this CoatingsTalk™ webinar as host Megan Ellsworth sat down with him to discuss the ways roofing businesses can turn everyday technology into measurable ...
Quality over quantity
By Emma Peterson. Learn how advanced data and imaging technology help roofing contractors reach the right customers. In a new Read Listen Watch® (RLW), host Heidi J. Ellsworth sat down with Peter Cleveland, vice president of partner strategy at Eagleview, and Fred Castonguay, a founder of Reworked.ai. During the conversation, ...
