Expert Conversations
Quality over quantity
By Emma Peterson. Learn how advanced data and imaging technology help roofing contractors reach the right customers. In a new Read Listen Watch® (RLW), host Heidi J. Ellsworth sat down with Peter Cleveland, vice president of partner strategy at Eagleview, and Fred Castonguay, a founder of Reworked.ai. During the conversation, ...
Bringing sunshine indoors: The case for skylight retrofits
By Jesse Sanchez. Better technology, stronger materials and a focus on occupant wellness are driving a skylight retrofit renaissance. In the world of commercial roofing, skylights have long been a source of both promise and challenge, offering great results when done right. Known in decades past for their tendency to ...
AI removes guesswork from roofing customer outreach
By Jesse Sanchez. Machine learning, demographic data and high-resolution imagery help contractors target homeowners with real roofing needs. Marketing conversations in roofing are increasingly shaped by data and artificial intelligence and Reworked.ai is positioning itself at the center of that shift. During this episode of Roofing Road Trips®, Karen Edwards ...
The synergy of cool roofs and solar systems
By Emma Peterson. Learn how cool roofs and solar panels can work together to meet rising energy demands. The Energy Information Administration reports that “the projected power demand of the U.S. will rise to 4,199 billion kilowatt-hours in 2025 and 4,267 billion kWh in 2026.” These are record highs, ...
How service is reshaping commercial roofing
By Jesse Sanchez. Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities. Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode ...
Ingage Winter Summit targets adoption for 2026
By Jesse Sanchez. A free virtual program offers contractors practical takeaways on project execution, culture and customer journey alignment. In this episode of Roofing Road Trips®, Ingage marketing leader Pam Torrey joined host Heidi J. Ellsworth to discuss the Winter Summit 2026 and explain why project adoption remains a defining ...
Snow guards and service dogs
By Emma Peterson. Learn how Rocky Mountain Snow Guards is going beyond the rooftop to protect and support their community. Since their founding in 2010, Rocky Mountain Snow Guards (RMSG) has been dedicated to designing and distributing rooftop snow guard, fence and bar systems across the U.S. and Canada. ...
Streamlining operations with integrated software
By Jenny Yu. Dataforma and O’Hara’s Son Roofing show how partnership leads to practical, powerful tools. In this episode of CoatingsCast™, Karen Edwards spoke with Kim Baxter of O’Hara’s Son Roofing (OSR) and Brian Cook of Dataforma about how contractor feedback is shaping smarter software decisions across the roofing ...
The science behind vapor barriers
By Emma Peterson. From occupant comfort to structural health, learn why vapor barriers are so critical. When you look at a finished roof, you often see a clean coating, new shingles or a sleek metal panel. What you don’t see is the vapor barrier beneath that final layer of ...
PSU conference drives contractor collaboration
By Jesse Sanchez. The annual gathering from Dataforma connects contractors nationwide for the opportunity to influence product direction through hands-on collaboration and feedback. In this episode of Roofing Road Trips®, Dataforma brought contractors together during its PSU conference for the opportunity to shape product development through direct collaboration. The gathering ...
