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Behind the scenes of Renoworks Pro’s Design Estimator

Behind the scenes of Renoworks Pro’s Design Estimator
January 31, 2026 at 9:00 a.m.

By Emma Peterson. 

Learn how this powerful visualizer turns dreams into reality.  

For many homeowners, reroofing their house is an intimidating process that they don’t know much about. As a contractor, it’s your job to guide them through all of the vital parts of the reroofing process, from financing the cost to picking the right products. A great tool to keep in your back pocket for this is Renoworks Pro’s Design Estimator. To learn what this tool is, how it works and how it helps contractors guide homeowners through the reroofing process, we interviewed Jenni McMorran for an episode of Roofing Road Trips®

The Design Estimator is both a visualization and estimation tool. Jenni explained, “We create a digital visualization or digital version of real products and put them into a visualizer platform. So then, a homeowner can upload of photo of their house and see apply manufacturer approved image of a product on it, to see how that's going to look on their own home before they do the remodel.” This ability to see the end-product of a project is incredibly helpful for homeowners who have never thought about the details that go into picking out different material specifications, like roof color or texture.  

Additionally, because Renoworks collaborates directly with manufacturers to input products, they are able to show an estimate of the cost of a project based on the products a homeowner chooses in the visualizer. How are they able to do this? Jenni shared some behind-the-scenes insight:  

“When we onboard a contractor with this program, they are able to set up metrics that affect the price. This is stuff like price per square foot, pitch, waste factor, all those kinds of details. Then, when a homeowner uploads their home and starts applying products, it taps into Eagle View's AI to pull the rough roof square area from the photo or from the address...So it pulls up the measurements for that address from the AI call and then it pulls on the metrics that the contractor already put in ahead of time. So that's where that number comes from.” 

The result? A fairly accurate estimate and visual that makes it easier for your clients to fully conceptualize the project they are embarking on and the work you can do for them.  

Listen to the whole episode with Jenni to learn more about Renoworks Pro’s Design Estimator and how it can boost your customer service.

Learn more about Renoworks in their Coffee Shop directory or visit www.renoworks.com.


 

About the author

Emma Peterson

Emma is the senior content developer at The Coffee Shops and AskARoofer™. When she's not working or overthinking everything a little bit, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.


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