Expert Conversations
Field inspections anchor warranty confidence
By Jesse Sanchez. Field inspections are the key to shaping contractor accountability, quality assurance and long-term performance across commercial roofing. In this episode of La Voz de los Ruferos, host Jessica Bravo spoke with Alejandra Mahecha Bader, technical field representative for MuleHide, about daily inspection realities and their importance. Alejandra ...
Insurance pushes for high-performance roofs
By Jesse Sanchez. Growing collaboration between manufacturers and insurers could reshape roofing choices. In the storm-prone Southeastern United States, insurance companies are increasingly influencing what materials go on roofs and their push for durability is opening the door for synthetic products like those made by Brava Roof Tile to take ...
When service work starts feeling like a craft
By Jesse Sanchez. There is a moment when a room gets quiet, not because no one has anything to say, but because everyone is listening. This Roofing Road Trips® podcast begins the way many roofing stories do, with memory. Will Riley remembers being a kid, riding along while his father ...
Service, maintenance and repair efforts are helping roofers lock in
By Jesse Sanchez. Contractors who double down on service and maintenance now will own the customer relationship for years to come. Roofing contractors watching the surge in demand for service, maintenance and repair work are facing a simple choice: commit to it or get left behind. That is the message ...
Storm-ready roofing
By Emma Peterson. Learn how Unified Steel’s stone-coated roofing stands up to hurricanes, ice dams, snow and HOA demands. In 2025 the Guardian reported that “ extreme events are becoming more frequent, longer lasting and more severe, with last year’s figures reaching twice that of the 2003-2020 average.” With ...
Work like a farmer, lean in to adventure
By Jenny Yu. Renoworks’ values shape the way the company designs tools for efficiency and ease of use. In the highly competitive roofing industry, a company’s values often determine how that company stands out. In this episode of the Roofing Road Trips® podcast, Karen Edwards spoke with Brad Finck, ...
Strengthening contractors through practical resources
By Jesse Sanchez. How Western States Roofing Contractors Association delivers technical safety, business growth and community value across the region. Western States Roofing Contractors Association (WSRCA) continues to shape contractor success by pairing practical resources with a culture rooted in connection and shared experience. In this episode of Roofing Road ...
Roofers for Recovery raises awareness for mental health
By Jesse Sanchez. Golf events and trade show meetings connect roofing professionals with recovery support and workplace resources. Roofers in Recovery has launched fundraising initiatives that have received ample support from community members across the roofing industry. On this episode of Roofing Road Trips®, host Alex Tolle sat down ...
Simplifying roof attachments with easy-to-use calculators
By Jenny Yu. With their innovative design tools, S-5! strives to ensure rooftop utilities are easy to install, safe and secure. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jesse Winternitz, application engineer and product support manager at S-5!, about the company’s long-lasting legacy as ...
Integrated solar reshapes roofing
By Jesse Sanchez. How CertainTeed is aligning building integrated photovoltaics with roofing workflows as contractors respond to rising energy costs and shifting homeowner priorities. As clean energy moves from a long-term concept to an immediate business consideration, CertainTeed is positioning integrated solar roofing as a natural extension of the roofing ...
