Digital transformation is here to stay. Pen and paper reports, printed letters or blueprints made with a triangle and a draftsman’s square are elements of the past. Today, technology and the Internet are helping businesses to become more productive and effective and the roofing industry is no exception.
New technologies such as aerial measurements and drone image capturing features are improving the daily tasks of roof planners and increasing profitability through time saving, both when constructing a roof for a new building and when repairing damages. But, among all these technologies, smartphones are playing a key role in the digital transformation of the most advanced companies and sales teams are greatly benefiting from this.
In the roofing industry, the use of mobile phones can allow contractors to be in touch with their roofers in the field and make decisions based on the reality of the situation and at the most accurate moment, thus optimizing processes and costs.
Having access to relevant information at any time can also help sales reps engage and retain new and existing clients, thanks to the flexibility it offers. They are able to show their clients how the project is evolving and even operate on-the-go, signing contracts and placing orders for materials, for instance.
This connectivity and digitalization are increasing sales managers’ visibility on the sales process, helping them to keep track of new leads and ongoing projects in real time and on a daily basis. The era of end-of-week reports and entering data on desktop CRMs is beginning to come to an end and mobile apps are enhancing these tasks, especially in industries that imply a lot of travelling, such as the roofing sector. Smartphones can become the tool that sales teams use to better coordinate themselves and monitor their progress, while managing finances and documentation all from the same connected platform. This greater transparency also increases collaboration among sales teams, thus improving the overall performance and, in many cases, making the difference of achieving the objectives at the end of the quarter.
The roofing industry is, together with the whole construction sector, quickly evolving and adapting to new trends and market needs. Digitalization is the big challenge of the present, and companies need to embrace the use of new technologies to streamline their processes. Our aim at ForceManager, the leading mobile CRM that works as a personal sales assistant for sales teams in the field, is precisely to help companies move forward towards this future. These new technologies could help sales teams to boost their results, but more importantly, they offer both sales manager´s and representatives the opportunity of leading their companies in the modernization of the sector.
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