The state of roofing recruitment today

By Dani Sheehan.

Solve your company’s biggest challenge with recruitment that works.

If finding good people feels harder than ever, you’re not imagining things. Roofing companies across the U.S. are facing a major talent shortage – and it’s only expected to get worse.

Luke McCormack, CEO and founder of Roofing Talent America, recently presented the numbers: 80% of roofing companies say that finding qualified staff was their biggest challenge in 2024. With nearly 30% of today’s roofing workforce expected to retire within the next decade and turnover rates exceeding 50% annually in some companies, the industry is bracing for a serious labor gap.

Adding to the pressure, demand for roofing professionals is projected to grow 11% between 2022 and 2030, outpacing many other sectors. With almost half of roofing company owners (49.2%) belonging to the baby boomer generation, a wave of retirements is set to create even more hiring challenges by 2029.

How the labor shortage impacts your business

The shortage of skilled workers isn’t just a hiring headache – it hits every part of your business:

• Project delays and cost overruns
• Increased turnover and burnout among current employees
• Slowdowns in business growth and new opportunities
• Higher recruitment costs and advertising expenses
• Reduced quality of workmanship and customer satisfaction
• Greater risk of accidents and injuries

If you’re already feeling this strain, you’re not alone. But there’s good news: you don’t have to tackle this challenge by yourself.

Stronger together

Roofing Talent America is here to help you. As a team of highly trained commercial roofing recruitment experts, they understand the unique demands of the industry – from low slope to steep slope, single ply to standing seam, service to new construction. Their specialist headhunters place top talent across every key role, including superintendents, project managers, estimators, sales and service managers.

Led by Luke’s own philosophies, Roofing Talent America invests heavily in ongoing training with world-class roofing and recruitment leaders. That means you’re getting a strategic partner who speaks the language of roofing and knows exactly what it takes to find the right fit.

Here’s why Roofing Talent America is different:

Traditional hiring methods are failing.

• Referrals: Great for culture fit but limited in reach and too slow.
• Job ads: Reactive, time-consuming and attract more irrelevant resumes than qualified candidates.
• Generalist recruiters: Often have no clue what roofing companies actually need.

Roofing Talent America’s approach: Find, attract, influence.

• Find: Through market mapping and headhunting, they research and directly target the best roofing professionals – the ones already succeeding at other companies, not just the ones actively job hunting.
• Attract: They sell your company’s success, culture and vision to candidates, helping you stand out against your competition.
• Influence: By deeply qualifying candidates for both technical ability and cultural fit, they protect you from costly hiring mistakes. Roofing Talent America says “no” more than they say “yes” – meaning you only see the best.

If you’re ready to grow your team with top-tier talent, Roofing Talent America is ready to help. Book a free consultation now.