The Do’s and Don’ts of Attending Roofing Home Shows

By Equipter. 

Here’s how you can get a solid return on your investment when you attend roofing home shows. 

Do you know the value attending a roofing home show can bring to your residential roofing business? Home shows are a fantastic way to network with potential leads and showcase what your company is all about. However, making a solid impression on attendees is a lot more than just putting brochures and merch on display at your booth.  

Here are the do’s and don’ts of attending home shows and making your visit a profitable one: 

Do use visuals 

Quality visuals make a big impact when it comes to attracting home show attendees to your booth. Consider using professionally produced banners and displays at your next roofing home show to grab attention and make homeowners curious about your services. Big-screen video displays also draw attention, particularly when the video highlights your roofing crew’s professionalism and tidiness on the job. 

Do think BIG 

In addition to incorporating visuals, make a big impression by displaying roofing equipment, like the Equipter 4000 (formerly the RB4000). Adding an Equipter to the booth helps attendees easily understand how your business streamlines cleanup and protects the homeowner’s property. What’s more, it sets you apart from roofing replacement vendors who operate with traditional, messier roofing equipment.   

Do bring the energy—and maintain it 

From standing for long hours on concrete floors to repeating the same pitch over and over, working a home show can be a drag, especially during those last few hours when traffic tends to dwindle. Work to stay energized throughout the show so you can make a positive impression on homeowners no matter when they visit your booth. 

Don’t scare prospects away with hard and heavy sales pitches 

Home show attendees want to improve their properties—so there’s no reason to frighten them off with an intense sales pitch the second they’re within shouting distance. Keep introductions brief and make sure employees working the booth are comfortable having friendly, solution-oriented conversations with homeowners. 

Don’t send them off empty handed 

Attendees will walk by dozens or hundreds of booths within the course of a few hours. Don’t let your roofing business get lost in the shuffle! It’s essential to offer prospects something relevant and tangible with your company name and contact information on it. It can be as simple as a business card or brochure, but you might also consider branded freebies, like pens, rulers or other promo materials—perhaps a branded tote bag so they can easily carry all the other fun marketing swag and pamphlets they receive at the show.  

Don’t forget to create a strategy for converting prospects to sales 

If you want success at home shows, this is one of the most important tips! Before the show starts, build a strategy that outlines everything from how you’ll capture leads to how you’ll follow up. 

Learn more about Equipter in their directory or visit www.Equipter.com. 

Original article source: Equipter