Technology Focuses Your Marketing Efforts

By Karen L. Edwards, RCS Editor.

TAMKO teams up with Lead Scout to help contractors target their marketing efforts and win more jobs.

Lead Scout is an easy-to-use canvassing app that lets your sales team hyper-focus on homeowners and the issues you see with their roof.

Here is how it works:

1. Use the mobile app on-the-go or while canvassing neighborhoods and drop a marker on the map for a home that has a visibly aging roof, obvious damage or other signs of wear and tear. The home’s address will automatically save to the marker and will be visible to your entire team.

2. With a push of a button, send on-demand, professionally designed postcards that are specific to the homeowner.

It’s that easy. In traditional postcard marketing campaigns, the message is usually broad and not personalized for each homeowner. With the Lead Scout app, contractors don’t waste money blanketing entire neighborhoods with mailers, when only a fraction of the homes have issues or are in need of repairs or replacements. This “digital door knocking” is safer for your sales team and for homeowners while also providing specific messages and information to be shared with the home. For even more personal connections, you can also send handwritten cards in hand-addressed envelopes.

Contractors also have the option to reinforce their postcards through hyper-targeted digital advertising, that is specific to the area where they are canvassing. Lead Scout uses technology to deliver banner/display ads on the websites that people in the region are visiting. Lead Scout can also provide digital ad designs. 

TAMKO recognized the power of this canvassing app for their contractors and they have teamed up to offer TAMKO Pro contractors 25 percent off their subscription plan – forever! You can also earn up to $250 in free credits preloaded.

Get your discount, credits and get started using Lead Scout today.