Tech-driven growth takes center stage at CRA 2025

By Jesse Sanchez. 

Sales leaders say roofing pros are hungry for digital tools, and the demand is only growing. 

At the 2025 Colorado Roofers Association (CRA) Trade Show, one of the most compelling conversations wasn’t about shingles or nails, it was about software. Leap, a technology platform designed for contractors, made a strong showing, with sales manager Farith Odar, an eight-year veteran of the company, fielding a steady stream of questions from curious attendees. 

“People are asking for help with websites, CRMs and systems,” Farith said in an interview on the show floor. “It’s a lot more about consulting than specific products.” That shift signals a growing awareness in the roofing world that operational efficiency and business growth now hinge on mastering the right tools. 

“I’ve had a ton of questions about how our product compares to what they’re already using,” Farith said. “And I’ve gotten some customers, too. That’s always great to see.” 

This year’s event drew a buzzing crowd that demonstrated the vitality of Colorado’s roofing sector. According to Farith, the local market is distinct. “You guys get weather,” he said with a laugh, referencing Colorado’s storm activity that keeps roofers in business. “There’s a lot of roofers, a lot of work.” 

The industry’s fast-paced nature is reflected in the turnover. Farith shared, “Every time there’s a storm, I see new faces, new yard signs.” But far from seeing this as instability, he views it as an opportunity. He explained, “That’s not a bad thing. You’ve got a ton of work here.” 

With packed aisles and enthusiastic engagement, the CRA show is proving to be fertile ground for tech-forward companies like Leap. For roofing contractors looking to level up, the conversation is clearly shifting from tools on the roof to tools that run the business. 

Watch the full interview to learn more about how Leap is helping roofing contractors turn digital tools into real business growth!