Real feedback that builds trust

By Jesse Sanchez. 

Before buying, people look for proof of quality. Here's what they're finding. 

In a world where consumers are more informed and cautious than ever, testimonials have become a critical part of the buying journey. According to multiple studies, the vast majority of buyers — over 90% in some surveys — read reviews or testimonials before making a purchase decision. Whether it’s a new product or a service, hearing directly from those who have used it provides reassurance, builds trust and helps potential customers envision how the product will work for them. 

For businesses, authentic testimonials are more than just nice-to-have quotes on a website. They are powerful marketing tools that speak to real-world application, value and performance in ways traditional advertising cannot match. In industries where trust and performance are non-negotiable — like construction, roofing and home improvement — testimonials often tip the scales. 

One such product making waves through strong customer feedback is TUBOS, a solution designed to address one of roofing's persistent headaches: raising vent pipes efficiently and securely during reroofing and insulation projects. 

"TUBOS is an excellent product that we use on many of our reroof projects," said Brent McFarlin, vice president of operations at KPost Company. "Whether we are increasing insulation thickness to meet additional R-value requirements, adding tapered insulation or pouring a new lightweight insulating concrete deck, there is always a need to raise the height of existing vent pipes. TUBOS is a quick, easy and inexpensive way to raise vent pipes that will not leak and meets roof consultant and membrane manufacturer requirements." 

That ease of use is a recurring theme. "Your product is amazing, we have been using it for some time, I wish I had thought of it!" said Darrick Gockerell, president of PSI Roofing & Restorations, who noted that TUBOS is "a lot easier, less expensive and faster than the old method of a PVC coupling." 

The value of a product often becomes clear when it solves a universal pain point. "TUBOS has invented an indispensable product that fills a huge void in the roofing industry," said Robert Whitcomb, a forensic architect and roofing consultant. "We like the product so much that it has become a permanent line item in our project specifications." 

Contractors appreciate not only the solution but also the company behind it. "We have worked with the TUBOS team since their inception," said Adam Smith, estimator at McMullen Roofing. "The product has made a tremendous impact on our roofing projects by saving us labor and providing a unique solution to a common problem. We have received excellent support and customer service from TUBOS and we highly recommend this product." 

In an industry where cutting corners is never an option, having a product that meets both consultant and manufacturer requirements — while also making life easier for crews on site — is a standout. 

Some testimonials even capture how indispensable TUBOS has become in everyday operations. "TUBOS, are you kidding me?" said Geoffrey Hagan of Tecta America Central Florida. "You cannot do a re-roof or a recover without them. Thank you, TUBOS, you have created a must-have for us." 

The broader takeaway? People trust what other people say. Real experiences, real feedback and word-of-mouth remain the cornerstone of business growth. Whether it’s a homeowner seeking peace of mind — like Tom Farrell in Massachusetts, who said, "I do not want to worry about any leaks at the soil stack and with the 6-inch insert on TUBOS I know that it is virtually impossible to leak or be installed wrong," — or distributors seeing repeat customers because of a product's performance, testimonials provide the social proof needed to influence decisions. 

Read more about TUBOS and see why contractors, consultants and homeowners are calling it a must-have solution.