Editor's note: The following is the transcript of an live interview with Heath Hicks from Catch All. You can read the interview below or watch the YouTube video.
Lauren White: Hi, everybody. I'm Lauren White with Roofer's Coffee Shop, and we're here at the International Roofing Expo in Dallas, Texas at the Catch-All booth.
Heath Hicks: Yeah. How's it going, Lauren?
Lauren White: Good. Great. How are you?
Heath Hicks: Awesome.
Lauren White: Great.
Heath Hicks: This is a big show. Very exciting.
Lauren White: Yeah, I know. It took us 10 minutes to walk down here, it's so big.
Heath Hicks: Yeah, absolutely, absolutely. Well, I just want to give you guys a little bit of information on our new products.
Lauren White: Great.
Heath Hicks: At the end here, I'm going to show you how to get a free box of our new product. But right now, I'm going to make sure that everybody's aware of the Catch-All, which is our existing product. It's a system of nets and poles that are breathable and durable that protect the house from the trash and debris that falls off the roof during installation. It has a lot of branding opportunity, saves the roofers a lot of money, and it's a really great selling point.
Lauren White: Okay, great.
Heath Hicks: We've been selling this product for a few years, so people have probably already heard of this one. But let me show you our new product called the Nail Catch. It's right over here.
At my roofing company, obviously we try really hard not to have any nails on the ground because I invented the Catch-All. So we really want to [inaudible 00:01:01] we have to try hard. Well, after we really got the Catch-All implemented and up and running on all our jobs, we were still getting some calls backs about nails. We were really confused because obviously we're trying really hard. Then we realized they're coming down out of the downspout after the first hard rain or two after the roof is done. Whether it was nails that were left in the gutter or some nails that were left on the roof even after they blow off the roof really hard, there's always some nails left. Sometimes they're trapped in the downspouts, but either way, they wash out after the first hard rain. It might only be five or six, but if it comes right out onto the driveway, the customer's like, "Hey, we got a big problem here. My whole yard is dirty. What happened?" You got to go back out to the job site, clean the whole job again, apologize to the customer.
So we invented these little filters that go on during the installation. You leave them on for however long you want to, two weeks, four weeks, six weeks until a couple rains have come. Then the homeowner just slides them off and throws them in the garbage. They're full of all the nails and debris, granules, tarpaper, stuff like that, that might've washed out from those first few rains.
You can see here, this is a filter that we've used and caught a bunch of stuff in. But as the rain comes down, you can hear it trickle through, that ends up making its way down into here. You get all this product that just safely ends up in this bag, and the homeowner just throws it away.
It's a great selling point. It lets the customer know you really care about them, and you're going to great lengths to prevent a bad experience. But then after that, it's super convenient because the homeowner throws it away and you don't have to go back out.
Lauren White: Right. It's breathable too, right?
Heath Hicks: Totally breathable, and all the water is permeable. It doesn't get clogged or anything. We've filled this thing really full of stuff, and the water still comes out, so you're not going to cause any clogs.
But if you're here at the show, just come by, scan our QR code, you get a free box of the product while we're here at the show.
Lauren White: Oh, wonderful. All right. Well, enjoy the rest of the show-
Heath Hicks: Yeah, thank you.
Lauren White: ... and, yeah, thank you.
Heath Hicks: Nice to meet you, Lauren.
Lauren White: You, too.
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