Level up with luxury shingles

By Lori Jerome, PABCO Roofing Products.

Offering luxury shingles improves the curb appeal of your customer’s home and increases your profitability.

Not many homeowners put much thought into the design of a roof, but it can be a gamechanger for the aesthetic and curb appeal of the home. As a contractor, part of your job is helping your clients see the options and possibilities in their roof beyond standard shingles.  This often means showcasing unique products, like PABCO Roofing Products’ luxury shingles, that will truly make their roof pop by enhancing its architectural style.  

And this is something that can benefit a wide range of homeowners. If the roof is going on their forever home, investing in a luxury shingle can be the perfect way to express their personality and protect their property. Thinking about selling? A high-end roof that adds curb appeal to a home is a huge selling point. Whatever way you slice it, upselling luxury shingles is a great way to not only add value for your company but also add value to their home.

The advantages of luxury shingles

Luxury shingles aren’t just about aesthetics. They offer tangible benefits for both you and your customers:

• Simplified installation: PABCO shingles are designed for smoother installation compared to other luxury brands. With their unique booking method, contractors can work more efficiently, reducing time and increasing safety.
• Higher profitability: Selling high-end products means a greater return per job. Contractors who install premium shingles on their own homes can use their experience as a powerful selling point, reinforcing trust and credibility with customers.
• Durability and performance: Luxury shingles offer better resistance to extreme weather conditions, giving homeowners peace of mind and long-term value.

PABCO Roofing Product’s luxury shingle products

PABCO Roofing Products offer several standout options for homeowners seeking more than just a standard shingle:

Paramount Advantage®  

This is a heavyweight, premium designer shingle engineered for those who demand the very best in both style and strength. Heavier and more robust than our standard Paramount® shingle, Paramount® Advantage offers enhanced durability and a thicker profile for added curb appeal. It’s designed to stand up to the elements while delivering bold, dimensional looks that elevate any home.

Paramount®  

An open-tooth architectural shingle that delivers a bold, high-end look. This top-of-the-line product is often specified by HOAs due to its striking appearance and proven performance. With UL790 Class A fire resistance, Algae Defender® protection and a Limited Lifetime Warranty, Paramount Advantage® offers premium protection and aesthetic appeal.

Cascade™  

A signature-cut shingle featuring a unique diamond shape, perfect for historic-style homes and steeply sloped roofs. With a U.S. patented design, Cascade shingles preserve the character of classic architecture while offering modern durability and protection.

PABCO Prestige®  

An upgraded laminated shingle that balances durability with style. Available in a variety of colors, Prestige shingles meet UL790 Class A fire resistance and UL 2218 Class 4 impact ratings. It’s an excellent choice for custom homes, steep-slope commercial applications and demanding environments.

PABCO Premier®

 A premium laminated shingle that offers dependable protection with style. Featuring UL790 Class A fire resistance, a Limited Lifetime Warranty and Algae Defender® protection, PABCO Premier® is a trusted option for both first homes and dream homes.

Selling strategies

When discussing options with your customers, reverse the typical selling order – start with the best and work down to the standard choices if needed. It’s much easier to adjust the sale downward than to upsell once a homeowner has settled on a basic option.

One powerful tool in your sales process is PABCO’s Design Your Roof tool, an interactive and innovative visualizer that allows homeowners to see different shingle options on their home before making a decision. Using advanced artificial intelligence, the tool accurately simulates how different roofing products and colors will appear on a home. Homeowners can choose from a variety of PABCO Roofing Products luxury shingle options and apply them to sample houses within the system or you can help them upload a photo of their own home for a fully personalized experience. This feature helps your customers feel more confident in their selection and makes it easier to showcase the impact of premium shingles.

Overall, selling luxury and architectural shingles provides lasting value and enhances a home’s curb appeal while boosting your profitability. By educating homeowners on the benefits of premium products and using the right tools and sales strategies, you can position yourself as a trusted expert while increasing your bottom line. With PABCO’s high-quality options, you have the products and support to make every roofing project a success.

Original article and photo source: PABCO Roofing