How Eagle Concrete Drastically Increased Their Sales in Only 18 Months

By Cass Jacoby, RCS Reporter. 

Learn how these subcontractors’ sales and bids jumped to $20 million in the short period of time they worked with Sales Transformation Group. 

Craig Martin and his fellow associate Brett used to rely on their "bid it and forget it" model to make sales, basically strategizing to bid anything that came their way. Like many subcontractors, they believed that, "The more I bid, the more I will sell," but this needed to change. After doing their due diligence, they decided to invest in a more relational sales approach. Now they are asking better questions with prospective jobs and clients to find qualified bids and increase their closing rate. They spend more time with clients over the phone rather than "throwing the bids at the drawing board and hoping for the best,” Craig told Ryan.  

“Now we're more salesman because we're actually doing some sales now instead of just throwing numbers at it,” says Craig. Trading the "estimator" title for “salesman,” Craig and Brett each went from $7.5 million to $10 million apiece and are now delegating busy work to new team members. Eagle Concrete experienced an “instant return” when joining the Sales Transformation Group community.  
 
"We did a lot of research with coaching programs because we wanted the best ROI possible. Ryan’s program was the best we’ve seen for the money to help us solve this problem," said Craig. “I think for the price point versus what you get it’s unmatched.” 

The shift in their approach fully reinvigorated their sales, as they learned how to build better relationships, qualify bids better and ask more tough and good questions that led them to do business better. Now Eagle Concrete has repeatable, predictable revenue streams with higher hit rates and shorter sales cycles. You can see in this short interview how much the coaching and training modules have built up Craig and Brett’s confidence and sense of value in their work.  

If you'd like to see these types of results for your sales team then Schedule a free 15-minute consultation with Ryan’s team and discover how their Sales Transformation Process applies to your business. 
 
Learn more about Sales Transformation Group in their RoofersCoffeeShop® Directory or visit SalesTransformationGroup.com.