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Sales Transformation Group, Inc.

Sales Transformation Group was built for you...the contractor who wants more out of life and business. 

We know that you need just 2 things to ramp up your business FAST:

             1. A Strong sales process

             2. Impeccable execution.

And that’s exactly what we help you do best.

Pure and simple.

Visit our website.


Sales Accelerator 

   THE CONSTRUCTION SALES BUILDER: 
   POWERED BY SALES TRANSFORMATION GROUP, INC.

   The premier sales & recruiting training for the
   construction, trades, and building materials
   industries.

   Boost your sales, get more margin, and increase
   your close rate with the industry's leading
   program!

   Schedule a free 15-minutes consultation with one
   of our growth consultants and discover how our system
   for sales transformation applies to your business today.

The 12 month access gets you...

  • STG Online Coaching Platform
  • Program Success and Accountability Tracker
  • Evaluation of Current Sales Talent
  • 11 Phase Online Course
  • 102 Video Modules
  • Recruiting & New Rep Ramping Playbook
  • Marketing & Sales Automation
  • 13+ Group Coaching/Workshop Calls Per Month
  • Exclusive Facebook Community of Members & Email Support
  • 12-month Access

Learn more about our Sales Accelerator!


Executive Leadership & Mindset Training to Break Through to 8-Figures 


Service Accelerator Overview

   Sales Transformation Group was built for you...the
   contractor who wants more out of life and business.
   Because we know that you need just 2 things to ramp
   your business FAST:

        1) A Strong Sales Process

        2) Impeccable Execution

   And that’s exactly what we help you do best. Pure and
   simple. Take the FREE Sales Development Quiz For
   Contractors today and see where you stack up! 

   Take the Quiz.


Ryan Groth Helps Trade Contractors Become Wildly Profitable by Transforming their Team from Order Takers into Sales All-Stars in 90 days

Are you a contractor struggling to get the clients and projects you want? Are you afraid that you're too reliant on weather events and a low bid world and revenue feels unpredictable, kind of like a scary rollercoaster? 

My name is Ryan Groth and I help contractors transition from living in an unpredictable world to a high performing sales organization that makes revenue predictable.

I help people grow for sales success in your ideal markets so that you can grow the way you want and live the life you want.

See what the industry is saying.


Grow with Groth - Weekly Webinar

   Contractors: Here's one simple truism to improve your
   business and achieve your goals...(and why planning
   doesn't work) "On the way to perfect you pass up a
   lot of good."

   Do you ever find yourself holding a big vision, only to be
   overwhelmed with all the details of how to get there and
   execute?

   Hi, I'm Ryan Groth, founder of Sales Transformation Group
   and on today's episode we're talking about why planning
   can be your worst enemy and can actually keep you
   average on your quest for greatness.

Most contractors are surprised when they find out that it's their mind set and how they're thinking about their goals that's holding them back and keeping them stuck in the dreaded plateau that they're trying to grow out of.

That's why today, we're talking about how "On the way to perfect you pass up a lot of good". If you find value in this video then I encourage you to take the FREE Sales Development Quiz for contractors and schedule a quick 15-minute discovery call to learn more about how The Sales Transformation Process applies to your business.


Sell More Jobs in Less Time by Making These Three Shifts

Book your free consultation.


Unlocking Service Growth

Greg Hayne and Ryan Groth are industry-leading coaches and host their first episode of "Unlocking Service Growth" by welcoming an industry leader in the Commercial Roofing industry and joint client, Rackley Roofing based in Tennessee.

In this episode, Michelle Boykin (COO) and Michael Miller (VP of Services and Sales) share their keys to unlocking their service growth where they leaped from $9M to $13M in Service Department Sales in just two years.

Greg Hayne, a coach who facilitates peer groups with CEO's and trains roofing companies on creating a great service department has a course that can be found here​. Please visit this site to set up a call with Greg to learn how he can help your service operation.

Ryan Groth, a coach who consults, trains, and coaches sales teams built an online sales program to help companies build a sales organization just like Rackley is building. You can set up a call by visiting to learn more about how he can help unlock growth.

Episode #1

Episode #2


"How did you get into sales?" - My Story 

I get asked this question a lot, and can answer it many different ways. But here are a few milestones that shaped my mindset and ultimately, my future:

  • I understood my passion for coaching and growth, and committed to it early after my baseball career ended
  • I enlisted the help of mentors in different spaces who challenged my belief systems and showed me the opportunities that sales had to offer
  • I noticed a need in an industry for which I cared deeply, and developed a system to help business owners grow and create safety for themselves and others
  • If you can sell, you can win

Your business may be just a phone call away from being completely transformed. Book a Free Growth Strategy Session with us today and find out for yourself. 


"This is why I do what I do..." - Listen to These Roofing Company Testimonials


Top 5 Ways to Cultivate the Best Sales Environment

What dictates an environment where salespeople can perform at their best?

Do you want high-level performers on your team?

You've heard it said by John Maxwell, "everything rises and falls on leadership".

Anytime you evaluate a championship team, you can see that there are always special bonds with the head coach and the best player on the team.

Take Steve Kerr and Steph Curry for example. Because Steph Curry embraces two of Kerr's core values, Joy & Compassion, it creates power throughout the organization that is essentially unstoppable. In this week's video blog (4:49​) I share five steps for a leader to cultivate an optimal environment.

  • 1. You must believe that you have a good relationship with your salespeople and they trust and respect you.
  • 2. They must actually believe they have a good relationship with you, trust and respect you as their leader.
  • 3. Define the highest of standards so the team knows "what up looks like" for you to Coach to, Motivate and Hold People Accountable to.
  • 4. Standardize the Sales Process. Like a pro football team, if someone new were to come on would they know which route to run? It's on you to define this in a "playbook" format.
  • 5. Upgrade the Salesforce. Be sure that you're "drafting" new talent into the organization to help your current team stay on their game and compete every day. To get a full evaluation and roadmap to ensuring that this optimal environment gets cultivated, schedule a call today.

To see if you are a strong fit for my sales accelerator program, take the quiz!

Check out my weekly video blogs!


How to Develop a Predictably Profitable Commercial Roofing Service Department


Latest Promotions and Rebates

Sales Transformation Group - Promotion

FREE Transition to Remote Selling Strategy Session from Sales Transformation Group

Are you a contractor struggling to get the clients and projects you want? Are you afraid that you're too reliant on weather events and a low bid world and revenue feels unpredictable, kind of like a scary rollercoaster? My name is Ryan Groth and I help contractors transition from living ...
View Promotion


Latest eBooks

STG - The Sales Team Evaluation Cheat Sheet For Contractors

The Sales Team Evaluation Cheat Sheet For Contractors

This free cheat sheet will show you.... Stellar Strategy: The most overlooked traits that are killing your margins, and keeping you from having a predictably profitable business. Sales Tools: You'll discover how to rate the 15 Essential Sales Tools that every sales rep must know to increase sales and profit margins consistently. ...
View eBook

STG - The Full Scale Development Guide for Contractors

The Full Scale Development Guide for Contractors

My proprietary 12-Part Sales Framework that has generated hundreds of new clients and tens of millions of dollars, so you never have to worry about where your next job is coming from again. Download Here!
View eBook


Latest Podcasts

RT3 Launching Podcast

Roofing Technology Think Tank (RT3) Podcast Playlist

Roofing Technology Think Tank (RT3) is a consortium of thought leaders exploring technology for the roofing industry. The RT3 Podcast series highlights emerging and disruptive solutions that help build the professionalism and appeal of the roofing industry. Listen to these captivating podcasts and subscribe! Check out RT3 by visiting their ...
Listen to the Podcast

Sales Transformation Group RCS Welcome

Sales Transformation Group, Inc. Podcast Playlist

To learn more about Sales Transformation Group, visit their RCS Directory. Deploy the Best Roofing Sales Strategy with Ryan Groth Building a Team of Sales Athletes with Ryan Groth Redefining What Success Means - Ryan Groth How To Recession Proof Your Business By Building A Quality Sales Organization The Sport of Business : Creating Predictable ...
Listen to the Podcast

Sales Transformation Group - Ryan Groth

Check out Ryan Groth's Guest Appearance on the "Tats Talks" Podcast!

Check out Ryan's guest appearance on Tatsuya Nakagawa's "Tats Talks" podcast as they discussed entrepreneurship, implementing predictable sales systems, and how to build a high-producing sales team. STG delivers this message often throughout the Sales Accelerator course, consulting and coaching, but Tats' knack in asking compelling questions made for a ...
Listen to the Podcast


Latest Webinars

Sales Transformation Group - Guest Webinar

How To Scale Your Roofing Business with D2D Sales

May 18 2022 @ 3:00 pm - 4:00 pm EST IN THIS FREE TRAINING, YOU'LL DISCOVER... How To Get Inexperienced D2D Sales Reps To Close Millions Per Year… Ramp up new hires fast without wasting your time on finding ''perfect'' sales reps OR training newbies who ''just don't get it'' and quit anyway... How ...
Watch the Webinar

Sales Transformation Group Logo

How to Develop a Predictably Profitable Commercial Roofing Service Department

Sales Transformation Group was built for you...the contractor who wants more out of life and business. Because we know that you need just 2 things to ramp your business FAST 1) A Strong Sales Process 2) Impeccable Execution. And that’s exactly what we help you do best. Pure and simple. Watch ...
Watch the Webinar

Sales Transformation Group Logo

Executive Leadership & Mindset Training to Break Through to 8-Figures

Sales Transformation Group was built for you...the contractor who wants more out of life and business. Because we know that you need just 2 things to ramp your business FAST 1) A Strong Sales Process 2) Impeccable Execution. And that’s exactly what we help you do best. Pure and simple. Watch ...
Watch the Webinar


Buy Online

Sales Transformation Group Logo

Roof Warrior Live is just 17 days away, so I’m excited to celebrate that by giving you a great deal! Today you can get the event tickets at an 80% discount. The $1999 price has temporarily been reduced! So, for the next 18 hours, they’re just $499… Click here to claim your discount!
Read More

Sales Transformation Group - Sales Accelerator

Where High-Performing Construction Sales Organizations are Built I take you through the fundamentals of this incredible transformation by beginning with my Sales Evaluations, followed by Online Sales Training Course, and Group Coaching Q&A Calls. Objective Evaluation of Current Sales Talent & Creation of Sales Development Scope Lifetime Access for Company License Holders 10 Phase ...
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Latest Videos

ryan playlist guest appearances

Guest Appearances by Ryan Groth

Check out Ryan Groth's guest appearances and interviews! See more videos from Ryan on the Sales Transformation Group YouTube Channel. To learn more about Sales Transformation Group, visit their RCS Directory. Contractor Evolution Show by Breakthrough Academy Ep 12: Sell more jobs in less time by making these 3 shifts with Ryan Groth For ...
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Unlocking Service Growth STG Graphic

Unlocking Service Growth Video Playlist

Greg Hayne and Ryan Groth are industry-leading coaches. Greg Hayne, a coach who facilitates peer groups with CEOs and trains roofing companies on creating a great service department has a course that can be found at http://creatinggreatservice.com/. Please visit this site to set up a call with Greg to learn how ...
View Video

Sales Transformation Group Logo

Grow With Groth Video Playlist

See more videos from Sales Transformation Group, Inc. on their YouTube channel. To learn more about Sales Transformation Group, Inc., visit their RCS Directory. Ep. 1 - How I got Into Sales - My Story Ep. 2 - Recruiting: Why Should I Come Work for You? Ep. 3 - I Want to Hire a ...
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