Elevating a home with luxury shingles

By Lori Jerome, PABCO Roofing Products. 

Offering customers luxury shingles is a great way to enhance the value of their home while also boosting your business’s bottom line. 

Most homeowners will only go through the reroofing process once or twice. As such, they don’t have the same depth of knowledge as industry professionals have on the different roofing products available to them, and they shouldn’t have to! Part of your responsibility as their contractor is to talk to them about their options and give them expert advice on what would best enhance and protect their home.  

Depending on factors like the roof slope and visibility, luxury shingles can actually be a great investment for them. Upselling this can be a challenge, as it is common for many homeowners to choose products based on their price tag. In this article, the experts here at PABCO Roofing Products are sharing some of our tips for selling premium shingles that will benefit homeowners in the long run. 

A roof defines the character of a home 

While too often forgotten, the roof is a key part of a home’s aesthetics and value. One of the first questions to ask is about their long-term plans. Is this their forever home, or are they considering selling in a few years? If they plan to stay, investing in a luxury shingle that enhances curb appeal and durability is a smart move. If they plan to sell, a striking, high-end roof can increase the home’s value and marketability. 

Once their goals are determined, it is time to guide them towards a choice that enhances their home’s unique style and focal points. Instead of defaulting to standard shingles, take the upsell approach — get homeowners excited about a roof that truly pops. Show them what’s possible with unique designs and premium materials that complement their home’s look. PABCO Roofing Products free Design Your Roof™ is a great way to see how different shingle products look on your customer’s home. You can choose from several sample houses or upload your own photo from your phone or other digital device.  

Options beyond the standard shingle 

PABCO Roofing Products offer several standout options for homeowners seeking more than just a standard shingle: 

• Paramount Advantage®: Paramount® Advantage is a heavyweight, premium designer shingle engineered for those who demand the very best in both style and strength. Heavier and more robust than our standard Paramount® shingle, Paramount® Advantage offers enhanced durability and a thicker profile for added curb appeal. It’s designed to stand up to the elements while delivering bold, dimensional looks that elevate any home. 
• Paramount®: An open-tooth architectural shingle that delivers a bold, high-end look. This top-of-the-line product is often specified by HOAs due to its striking appearance and proven performance. With UL790 Class A fire resistance, Algae Defender® protection, and a Limited Lifetime Warranty, Paramount Advantage® offers premium protection and aesthetic appeal. 
• Cascade™: A signature-cut shingle featuring a unique diamond shape, perfect for historic-style homes and steeply sloped roofs. With a U.S. patented design, Cascade shingles preserve the character of classic architecture while offering modern durability and protection. 
• PABCO Prestige®: An upgraded laminated shingle that balances durability with style. Available in a variety of colors, Prestige shingles meet UL790 Class A fire resistance and UL 2218 Class 4 impact ratings. It’s an excellent choice for custom homes, steep-slope commercial applications, and demanding environments. 
• PABCO Premier®: A premium laminated shingle that offers dependable protection with style. Featuring UL790 Class A fire resistance, a Limited Lifetime Warranty, and Algae Defender® protection, PABCO Premier® is a trusted option for both first homes and dream homes. 

Seeing the different products in action 

Sometimes seeing is believing. A visual example of the the different products available to them can really help a homeowner understand the impact of premium shingles and feel more confident in their selection. That’s what makes PABCO’s Design Your Roof tool such a powerful addition to your sales toolkit.  

This interactive and innovative visualizer that allows homeowners to see ions on their home before making a decision. Using advanced artificial intelligence, the tool accurately simulates how different roofing products and colors will appear on a home. Homeowners can choose from a variety of PABCO Roofing Products luxury shingle options and apply them to sample houses within the system, or you can help them upload a photo of their own home for a fully personalized experience.   

Beyond appearances 

Luxury shingles aren’t just about aesthetics. They offer tangible benefits for both you and your customers that should be communicated: 

• Simplified installation: PABCO shingles are designed for smoother installation compared to other luxury brands. With their unique booking method, contractors can work more efficiently, reducing time and increasing safety. 
• Higher profitability: Selling high-end products means a greater return per job. Contractors who install premium shingles on their own homes can use their experience as a powerful selling point, reinforcing trust and credibility with customers. 
• Durability and performance: Luxury shingles offer better resistance to extreme weather conditions, giving homeowners peace of mind and long-term value. 

Getting a competitive edge with premium shingles 

When discussing options with your customers, reverse the typical selling order – start with the best and work down to the standard choices if needed. It’s much easier to adjust the sale downward than to upsell once a homeowner has settled on a basic option. 

Selling luxury and architectural shingles provides lasting value and enhances a home’s curb appeal while boosting your profitability. By educating homeowners on the benefits of premium products and using the right tools and sales strategies, you can position yourself as a trusted expert while increasing your bottom line. With PABCO’s high-quality options, you have the products and support to make every roofing project a success. 

Original article and photo source: PABCO Roofing Products