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Day Three, That's a Wrap!

IRE Day Three That
March 10, 2023 at 8:30 a.m.

Highlights from the last day of IRE 2023.

Editor's note: The following is a transcript of a conversation the Coffee Shop crew had after day three of the International Roofing Expo 2023. 

Karen Edwards: This is late night with Karen Edwards and we at RoofersCoffeeShop, are going to talk about the IRE. So, guys, we went to a speakeasy after the show to celebrate and have a dirty martini and it was fabulous. And it was a little secret door. We had to put a code in it was at the Statlar Hotel. It was so much fun.

James Ellsworth: And the most memorable part I felt, was that to get in you had to know some esoteric history. And to know that the code to get in was the year the world First World War started. And the fact that the Titanic was part of the North Star liners.

Karen Edwards: Okay, I have to say that a highlight of the day for me was being on the Patrick Carr Show podcast. I had no idea who this guy was. I've been told he's an influencer in the industry. He has sponsors of his show in the form of Leap and JobProgress who are partners of RoofersCoffeeShop. And he listens to the Weekly Blend with Heidi and I, every week and said we give him the inside information on what's happening in the industry. And I couldn't believe that people actually watch the Weekly Blend. I know they do.

Tim Ellsworth: I had a person come up in the booth today. And it was the best experience I've ever witnessed. I handed them these new bumper stickers we have that are all in Spanish and he just about dropped on the ground. He was so excited and so happy to have this happen that someone appreciated that aspect and recognized the Spanish-speaking people in the industry. And anyway he's taking that back to Louisiana. Yeah, he was from Louisiana. And yeah, he was great. Yeah, that was my that was my highlight of the of the trade show.

Karen Edwards: Tim. I am so happy that you got to experience that because that is one topic that we talked about on the podcast with Patrick. And he was kind of saying he didn't see a lot of the field workers who are the ones who are actually installing roofs. And I see so many people on the roof at these shows. And immediately what popped into my head was, SRS Distribution. They have a Para Latinos lounge, they had a Para Latinos happy hour. On Tuesday they had a mariachi band, they are embracing this. And this is where our industry is going. And I was super excited to see that. 

James Ellsworth: Karen I couldn't agree with you more. 

Lauren White: James and I again, wandered around the show floor. We got 9,393 steps in today, we didn't quite hit 10,000 however. But it was so nice. Because it was a quieter day, day three is usually quieter, got to have more calmer conversations with people because not everyone was crowding to chat with them. And what was cool too when we were recording, we were having interviews in the booths to put on social media and promote later on and turn into articles. But what's cool too, is that people from those companies were filming us filming the interviews to put on their social medias. So there were just cameras and phones everywhere and it was surreal. But it was great and we had the chickens. The chickens made their debut on day three, check the chicken out on TikTok, aka ChikTok, because Chuck is making its debut and it's amazing. And now James gets to share more about the show floor.

James Ellsworth: I thoroughly enjoyed being able to talk with the folks on the floor and hear from the people about what they were seeing, hearing from everyone about what was important to them. Also seeing the new things we had Equipter give us a full demonstration of their rig up and down left and right forward and back. It was quite a scene. Not to mention, we had multiple demonstrations from Franklin International's Titebond product, Tropical Roofing Products, Chem Link. But we had great conversations. RESISTO talked with us about their products.

Lauren White: Vicwest was also great. We got to see their metal shingles and metal siding that look like wood paneling and wood shingles. They even have slate and they're introducing clay but it's all made out of metal and it looks so realistic. James has more because he was very excited about this.

James Ellsworth: Well speaking of slate reminds me of the Slate Roofing Contractors Association who had a guy on the floor crafting a slate roof, crafting the shingles on the floor with a drill and a hammer. And then at the end of the day just for fun made a hat and I love it and it was wonderful. And he also made a little decoration that said "Love it." It was great. And Lauren got to sit down with a fella who was in Russia just before the invasion.

Lauren White: Yes, I did. Him and the gentleman who was making the slate hat, went to Russia to learn onion dome metal roofing and they were the first people from the states to go over there and learn that technique. And the family who hosted them, is still safe thankfully, they're still in contact. But that was a very interesting conversation. So stay tuned for that one.

Karen Edwards: Well, we brought the chickens out. It's the last day of the trade show. We brought the chickens out and they are so much fun. They are so much fun. It just it brings you even closer to your neighbors. And have to commend Will Riley from Centerpoint Connect on his beef jerky, this hot and spicy jerky. We all had some. It was amazing. 

Tim Ellsworth: The flying chickens are always fun on the third day because you bring them out about two or three hours before the show closes. And it's just a kind of fun time. The show is slower always on the last day. It's a fun time to get to know your neighbors a little bit better. And it lightens the mood and everybody has a smile on their face when you fly a chicken 30 feet or 40 feet to your neighbor's booth and it hits them you know in the head or wherever. And they go, 'What the heck happened?' 

Lauren White: I have to say one more thing, this is my third IRE and they keep getting bigger. And I'd say this is probably the best attendance just in terms of people attending and booths, it was a huge floor. Everyone we talked to whether it's in the soundstage, in the booth or in their own customer booths, everyone was thrilled with the outcome, very happy with who they saw and how many people were there. And I mean we're exhausted. Heidi is already in bed.

Karen Edwards: Half our team is in bed.

James Ellsworth: Yes. But we had a great time we have almost no more swag left. And we're ready to go home tomorrow or go exploring Dallas tomorrow.

Karen Edwards: I am on a flight tomorrow morning. Driving in Hank the tank to get there. I've been here a week and it's nice to go home to family and pets and normalcy. Because it's crazy. When you're at the IRE. You don't even know what's happening in the world. You don't know what's happening in your business. You live in this world while you're here. Connected but disconnected as Lauren says it. But it's hard. It's tiring. We had a good time and yet we still get stuff done. So, signing off. Sleep well.

Until next time!

Tune into our YouTube channel to see all of our coverage from IRE 2023! 



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