"Brand it up.” The powerful impact of jobsite branding

By Jenny Yu. 

How branding your equipment can help you stand apart from the competition. 

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sam and Dave Beiler of Equipter to discuss the importance and impact of jobsite branding. As sales and marketing experts in the industry, Sam and Dave shared their advice on how to weave branding and marketing throughout the entire contract process, from the initial sales pitch to collecting the check on the last day.  

First things first 

For sales and marketing to be successful, you first need a quality product or service that makes you stand out. Sam, whose passion is marketing, shared, “Sales and marketing are just leveraging an already good product. The more you can make the core service better than the competition next door, now you have something to leverage that's new and that's different.” 

As sons of the founder and inventor of the Equipter, Sam and Dave have first-hand experience producing a product that goes above and beyond. For 20 years, the Equipter has designed and manufactured innovative roofing equipment lifts to streamline setup and catch debris before it has a chance to hit building exteriors.  

Branding your equipment 

Contractors who use the Equipter have an edge over competitors that don’t, and they can even leverage the equipment itself as traditional jobsite marketing.  

More contractors are realizing the power of visibility with tools like the Equipter, using it not just for efficiency but as a branding opportunity. As some of Equipter’s customers have shared, “Everyone knows I'm doing a roof, because I have an Equipter." By branding the Equipter, it becomes a moving billboard that captures the attention of neighbors and passersby. It’s important to think about the messaging though.  

Sam stated, “People who are driving by [a jobsite] in a neighborhood, how can you capture their attention on top of social media and digital stuff? What's your message? How are you capturing their attention?”   

Combining digital with traditional marketing 

While many businesses are focusing their marketing efforts on social media and other forms of online platforms, it’s important not to neglect the power traditional marketing brings.   

Dave, Sam’s brother and the senior vice president of sales and marketing for Equipter, shared, “To show up as a company well branded — you could say, ‘well-dressed’ for the occasion — why show up in unbranded clothing or equipment? Brand it up.” 

He continued, “Brand your equipment, brand your workers — all of that can make a huge difference, taking that marketing the whole way through. It takes the experience to the next level from selling the job, to getting the job done, to collecting the check at the end of the day. Exceeding expectations the whole way through is really the idea.”   

Read the transcript, Listen to the podcast to learn more about how to use jobsite branding to establish your business as a premier choice and trusted leader in the industry.