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4 Tips to Maximize Your Time at Tradeshows

Cotney Maximize your Time at Tradeshows
January 18, 2022 at 9:00 a.m.

By Cass Jacoby, RCS Reporter. 

Take advantage of all of the opportunities at tradeshows by following the insider advice from Heidi Ellsworth and John Kenney in this Webinar. 

Roofing tradeshows are coming back! Are you prepared? After staying safely inside for the past few years we are all due for a refresher course, which is why you should watch this webinar that gives expert tips and advice on how to take advantage of the ample opportunities at tradeshows.  

Watch John Kenney of Cotney Attorneys and Consultants and RoofersCoffeeShop’s Heidi J. Ellsworth as they tell you the tricks and secrets you need to know to get the best return on investment on attending tradeshows. Here is just a taste of a few of the tips they shared:  

1 – It’s all about participation 

Heidi and John highlight that the key to meeting the most people is in event participation. The two discuss the wealth of valuable information and educational opportunities the classes and events at these shows provide. Learn about the must-attend events and classes at tradeshows that top professionals in the field recommend.  

2 – Network efficiently 

The two also teach you how to leverage technology and your teammates at the show to elevate the level of meaningful connections you make. Use tradeshows to build relationships with your team and business partners. Additionally, Heidi and John offer insight into how to best conduct vendor meetings and proper follow-up etiquette after the show. 

3 – Have a show floor plan 

Smart show floor planning is the key to being able to see everything the tradeshow has to offer. Heidi and John show you how to optimize finding exciting new vendors, innovations and services at the show.  

4 – Use tradeshows to develop your employees 

Tradeshows can be a unique opportunity to team build. Heidi and John will show you how to transform your tradeshow experience into an invaluable opportunity to engage your team in networking and invite them into being ambassadors for your company. 

Want more industry leader insight into how to get the most out of every tradeshow? Watch the webinar and learn how to make every tradeshow the best tradeshow.



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