3 C’s of onsite branding: Clarity, color, call to action

By Jenny Yu. 

Learn how to elevate trust, professionalism and brand awareness with Equipter’s newest feature. 

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sam and Dave Beiler of Equipter to discuss a new feature to the Equipter 4000 that allows contractors to order the drivable debris container wrapped in their company’s brand. This allows the Equipter to serve a dual purpose: making jobs safer, easier and quicker while providing custom marketing for the whole neighborhood to see.  

“Talking to roofers over the years,” Dave said, “I've heard stories when they're installing a roof and they'll set up their Equipter 4000, lift it up to 12 feet and it's on the front lawn. Everyone driving by knows that something is happening, and it's this billboard sitting up all day while you're doing the roof.”  

With an Equipter, a contractor can advertise to a whole neighborhood by showcasing their clean, efficient and professional services with their branding for everyone to see. This develops trust in a first impression, prior to even speaking with a future client. To help you make the strongest first impression possible, Sam and Dave offered three tips for making your Equipter wrapping design pop.  

1 - Clarity 

The key element to designing and wrapping your Equipter for a strong first impression? Making sure there is clarity in your message. Keep the text to the point for a bold, quick impression. 

“Clarity over cleverness is a big thing for me,” Sam emphasized. “I don't necessarily care how clever your messaging might be. If I don't understand at first glance what you do, you've wasted that impression. You're wasting the consumer's attention.” 

2 - Color 

Effective advertising requires a color palette that immediately catches the eyes of your audience, whether they’re walking their dogs around the block or driving on their daily commute. 

“You can do a lot with colors,” Dave added. “If you have a company color, I think that's huge, where you match the ‘wow,’ the ‘pop’ with the clarity.” 

3 - Call to action 

Finally, after capturing the entire neighborhood’s attention with a simple yet eye-catching design, make sure they know how to reach you. 

“Think about it like a billboard,” Sam advised. “One statement and a call to action. Of course, your brand, your logo, maybe your website and phone number. Don't overcrowd it.”  

Read the transcript or Listen to the podcast to learn more about how the Equipter can elevate your marketing and onsite branding.