2025 is the year to get into synthetic roofing

By Dani Sheehan.

For contractors looking to stay competitive without sacrificing quality, synthetic roofing is the smart, future-focused move.

Metal roofing has gained popularity as a premium product offering durability, fire resistance and a high-end aesthetic for homeowners. But with the ever-changing economic landscape this year, many metal contractors may be feeling the strain of increasing prices. Between rising costs, supply chain disruptions and new tariffs on imported products, the industry may be on its way to rethinking its approach.

A recent Coffee Conversations® explained that the reinstatement and expansion of Section 232 tariffs have impacted not just raw steel and aluminum, but derivative products like fasteners and framing components. When combined with international trade shifts and ocean freight surcharges, the result is a perfect storm of pricing instability that’s hitting your bottom line – especially if your business is primarily metal roofing.

So, where does that leave you if you still want to deliver premium, long-lasting roofing systems?

Brava Roof Tile offers synthetic solutions that provide durability and curb appeal, without the rising costs or sourcing nightmares. Made from recycled materials, Brava tiles are designed to mimic natural materials like slate, Spanish barrel tiles and hard-split cedar shakes. These lightweight, environmentally friendly tiles come with a host of contractor-friendly advantages:

• Class A fire rating and Class 4 impact rating: Brava tiles are built to withstand fire and hail, and they won’t dent under pressure.
• More style flexibility: Brava’s multi-color blends and custom color-matching give you more ways to meet your homeowners’ aesthetic goals than traditional metal panels.
• Hurricane-ready: Certified wind resistance ratings of up to 188 mph when installed with nails and up to 211 mph with high-wind screw installation, Brava roof tiles meet Miami-Dade County standards – an important selling point in storm-prone regions.
• No special tools or crews required: Brava solutions are installed using standard tools, reducing time and labor costs.
• Zero corrosion risk: These tiles won’t rust, rot or mold – making them ideal for any environment, including coastal and humid regions.
• Low maintenance: Once installed, Brava roofs require very little upkeep, helping you reduce callbacks and boost customer satisfaction.

As pricing pressures and supply chain complications continue, synthetic roofing offers a stable, high-performing alternative that’s gaining ground fast. If you’ve been waiting for the right time to expand your offerings, 2025 may be your year to lead the charge with synthetic solutions.

Explore Brava’s full line of synthetic roofing solutions and see how you can offer your customers beauty, durability and performance without uncertainty.