By Karen L. Edwards, RCS Editor. We really do give away a lot of great prizes here on the Coffee Shop and you could be the next winner! It’s become a tradition for us here at the Coffee Shop to share a little bit about the winners of our many contests and ...
Marketing planning-focused book helps with overall business development. Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the ...
By Karen L. Edwards, NWIR Communications Chair and RCS Editor. Dana Castle didn’t know what to expect from her trip to the National Women in Roofing Day, but she sure didn’t expect this! GREEN LINK Engineering’s Sales and Business Development Coordinator, Dana Castle, was excited about attending the first National Women in ...
By Karen L. Edwards, RCS Editor. We had been hearing a lot about the culture at Tremco Inc. and WTI so we decided to take a deeper dive. After RoofersCoffeeShop® partner, Heidi Ellsworth visited Tremco and saw what was happening there, she came back and informed me that we really needed to ...
By Karen L. Edwards, RCS Editor. This month’s winner takes us down to Texas in the Dallas-Fort Worth metroplex area to T-Rock Roofing & Construction. T-Rock Roofing & Construction owner, Aaron Sadler entered the StealthBond® monthly contest and was rewarded with a Pelican® cup! I had the chance to talk with Aaron recently ...
By Karen L. Edwards, RCS Editor. John Christina stopped by the RooferCoffeeShop booth at this year’s IRE and when we learned it was his 40th convention we knew he would have a great story to share. John Christina knows roofs. He started working full time for Dun-Rite Roofing, owned by his strict, ...
By Karen L. Edwards, RCS Editor. Check out what’s trending on RoofersCoffeeShop.com this past month. Looking back at the most popular content lets us know what our roofing contractor audience is most interested in learning more about. The most-read articles last month weren’t really a surprise. When you offer information about going ...
By Karen L. Edwards, RCS Editor. One of the things we love the most here at the Coffee Shop is meeting the contractors who are part of our online community. I recently had the chance to talk with Robert Bruce, an estimator at John J. Campbell Co., Inc., from Memphis, Tennessee. I ...
By Karen L. Edwards, RCS Editor. Check out what’s trending on RoofersCoffeeShop.com this past month. Looking back at the most popular content lets us know what our roofing contractor audience is most interested in learning more about. During the month of July, the most popular article was about a new technology that ...
By Karen L. Edwards, RCS Editor. It’s no secret that skilled jobs are the hardest to fill. The problem is only going to worsen if employers aren’t willing to attract and engage their workforce. According to an article on Constructionequipmentguide.com, at the recent Association of Equipment Manufacturers ConExpo-Con/AGG 365 initiative, Ethan Martin, ...