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Karen L. Edwards, RCS Editor

Karen L. Edwards has been a marketing professional for 30 years and has focused the past 20 years on marketing for the roofing industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Karen now owns her own consulting business, Casimir Group. This allows her to follow her passion for the roofing industry, serving as the editor for RoofersCoffeeShop®, while also working with roofing contractors and manufacturers across the country in addition to her engagement with prominent industry groups including National Women in Roofing and Roofing Technology Think Tank (RT3). She writes for RoofersCoffeeShop® and industry publications including Roofing Contractor Magazine, Western Roofing and Florida Roofing Magazine. She has served on and chaired committees on several roofing association boards including the Florida Roofing and Sheet Metal Contractors Association.


Latest Spanish Content

Exit plan - A New Way

Exit Plan that Lets You Keep Working

By Karen L. Edwards, RCS Editor. If you’re tired of owning your own business but love roofing, this plan might be right for you. When you think of exit planning for your roofing company, do you envision retirement? Maybe you haven’t even thought of exit planning for your business. Often, owners don’t ...
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Latest Podcasts

S2:E6 Coffee Conversations with RT3

S2:E6 Coffee Conversations - Getting to Know the Roofing Technology Think Tank (RT3)

S2:E6 Roofing Technology Think Tank (RT3) roofing contractor member Wendy Marvin, Matrix Roofing & Home Solutions and RT3 Executive Director Karen Edwards will be Heidi J. Ellsworth’s guests for a Coffee Conversation all about technology in roofing.  RT3 has been leading the industry in thought leadership since 2016, bringing roofing professionals ...
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Roofing Road Trip with Reed Hitchcock

S2:E11 Reed Hitchcock- Asphalt Recycling, Sustainability and the Labor Shortage

S2:E11 RCS Editor Karen Edwards interviews ARMA's Reed Hitchcock at the 2020 International Roofing Expo about asphalt recycling and sustainability as well as the labor shortage. Recorded February 4, 2020 Read the entire transcript here.
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Roofing Road Trips with Heidi- Ken Kelly and Cotney Construction Law

S1:E4 Ken Kelly- The Pros of Cotney Construction Law

S1:E4 Ken Kelly of Kelly roofing and Karen Edwards of RoofersCoffeeShop speak about Kelly's experience working with Cotney Construction Law. Read the entire transcription here.
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Latest Webinars

RT3 - webinar #3

RT3 Special Webinar #3: This week's buzz and special message from NRCA chairman Nick Sabino

Legal Updates, Connecting with Community & Special Message from NRCA Chairman of the Board Nick Sabino  
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RT3 - webinar #2

RT3 Special Webinar #2: This Week’s Buzz and Tactics for Running Your Virtual Roofing Business

RT3 panelists: Ryan Groth (Sales Transformation Group), Michelle Boykin (Rackley Roofing), Steve Little (KPost Roofing Company), Karen Edwards (RT3), Anna Anderson (Art Unlimited), and Ken Kelly (Kelly Roofing) discuss key components to virtualizing your company effectively.    If you missed the first webinar in the series, you can watch the recording here. For ...
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RT3 - Coronavirus Webinar

RT3 Announces Special Webinar On-Demand: Virtualizing Your Roofing Business in Light of Coronavirus

The RT3 special webinar on March 18, 2020 featured experts in marketing, sales, technology and legal areas who discussed how to virtualize your business as well as legal ramifications to consider. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, held ...
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