Karen L. Edwards has been a marketing professional for 30 years and has focused the past 20 years on marketing for the roofing industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Karen now owns her own consulting business, Casimir Group. This allows her to follow her passion for the roofing industry, serving as the editor for RoofersCoffeeShop®, while also working with roofing contractors and manufacturers across the country in addition to her engagement with prominent industry groups including National Women in Roofing and Roofing Technology Think Tank (RT3). She writes for RoofersCoffeeShop® and industry publications including Roofing Contractor Magazine, Western Roofing and Florida Roofing Magazine. She has served on and chaired committees on several roofing association boards including the Florida Roofing and Sheet Metal Contractors Association.