Jesse Sanchez, Writer
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
Experts introduce an industry revolutionizing innovation
By Jesse Sanchez. This new panelized slate roofing solution offers contractors an easier, eco-friendly option without sacrificing timeless appeal. The roofing industry is evolving and READYSLATE® is leading the charge with a product that blends tradition and innovation. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Morgan ...
How spray foam's leading alliance is raising the bar
By Jesse Sanchez. A record-breaking year and renewed focus fuel momentum for the Spray Polyurethane Foam Alliance. When Frank Mortl III took the helm of the Spray Polyurethane Foam Alliance (SPFA) a year ago, he stepped into a leadership role with big ambitions and as of this year's SprayFoam Annual Conference, those ...
Rethinking retrofits: What works and what fails
By Jesse Sanchez. Explore the reasons why some retrofitting systems are failing and how one company says it's getting it right. While retrofitting aging metal roofs is standard practice, many widely used methods fall short of structural standards, exposing buildings to serious risks during extreme weather. Roof Hugger, ...
Solar smarts: Texas-assembled* attic fans catching a nationwide tailwind
By Jesse Sanchez. Solar-powered attic fans are gaining traction as a smart, energy-efficient upgrade for homes across the country. As energy costs rise and demand for sustainable home improvements grows, solar-powered attic fans are gaining attention as a smart way to reduce heat buildup and improve overall efficiency. Cardinal Ventilation by Attic ...
Roofers turn to trade schools and tech to attract next-gen workforce
By Jesse Sanchez. Roofing companies are using training, tech and social media to recruit a younger generation and reshape the industry's future. As the roofing industry faces a generational shift, companies are adopting new strategies to stay competitive in a tight labor market — focusing not just on roofs, but on recruitment. ...
Powering homes, cutting heat: Come see Attic Breeze at Booth #1333 at FRSA
By Jesse Sanchez. Texas-based solar ventilation company offers high-performance, manufactured in the USA using only the highest quality domestic and foreign parts — and you can see them LIVE. Attendees of this year’s Florida Roofing & Sheet Metal Contractors Association (FRSA) Expo will have the chance to meet the team of one ...
Bringing innovation to rooftop equipment at IRE
By Jesse Sanchez. A simple bolt, a big idea — a solution to a decades-old roofing dilemma is turning heads. At the 2025 International Roofing Expo (IRE), roofing professionals gathered not just to talk shingles and systems, but to rethink how equipment belongs on rooftops. In an interview at the Coffee Shop ...
Efficiency, legacy and the people powering it all
By Jesse Sanchez. Turning heads at this year’s expo with real solutions and a clear vision for the industry's future, this company is leaving their mark. SOPREMA closed out the 2025 International Roofing Expo (IRE) on a high note and their presence left a lasting impression. Between cutting-edge equipment and a company ...
Why every roofing company needs a service division
By Jesse Sanchez. Revealing why service divisions are the key to long-term success — and how even the smallest of roofing teams can build a reputation that lasts. In the world of commercial roofing, service and maintenance isn't just a sideline — it’s a foundation. That’s the message Tracey Donels of Service ...
