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Experts introduce an industry revolutionizing innovation

Experts introduce an industry revolutionizing innovation
May 31, 2025 at 6:00 p.m.

By Jesse Sanchez.

This new panelized slate roofing solution offers contractors an easier, eco-friendly option without sacrificing timeless appeal.

The roofing industry is evolving and READYSLATE® is leading the charge with a product that blends tradition and innovation. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Morgan Cathey, U.S. product manager for READYSLATE to discuss the unique advantages of this modern roofing solution. At the heart of their conversation was the introduction of READYSLATE, a panelized slate roofing product that offers the timeless appeal of real slate with the ease of installation that modern contractors need.

One of the standout features of READYSLATE is its adaptability to the U.S. market, where the installation of traditional slate can be a labor-intensive challenge. "It's a skilled labor and it's something that's not maybe the most popular in the United States," Morgan noted. Unlike traditional slate, which requires specialized training and can be cumbersome to install, READYSLATE is designed with ease and efficiency in mind. "It comes in a panelized form... you apply six pieces of real slate to it, so it comes in a panelized form," Morgan explained.

The conversation also covered the product's durability, particularly in extreme weather conditions. When asked about hail resistance, Morgan affirmed the product's strength, saying, "It's extremely hail resistant and one of the beauties about it is... you can actually take and replace it one piece at a time." This makes it a practical and cost-effective option for homeowners and contractors alike, especially in regions prone to harsh weather.

Beyond ease of installation and durability, READYSLATE’s environmentally friendly credentials stand out. As Morgan noted, "Cupa Pizarras is actually a carbon-neutral company," which aligns with the increasing demand for sustainable building materials. The product is made from natural slate, which not only adds to its aesthetic appeal but also offers long-term environmental benefits compared to asphalt-based alternatives.

For contractors, READYSLATE provides a unique opportunity to offer a high-end, durable product at a competitive price point. As Morgan summarized, "It’s very hard to imitate a real slate roof when you look at it from the ground," yet READYSLATE allows them to do just that — offering real slate at a price and installation speed previously out of reach for many.

Read the transcript or Listen to the podcast to learn more about the panelized system and its impact on the U. S. roofing market!

Learn more about READYSLATE® in their Coffee Shop Directory or visit www.cupapizarras.com/usa/readyslate.

About Jesse

Jesse is a writer for The Coffee Shops. When he is not writing and learning about the roofing industry, he can be found powerlifting, playing saxophone or reading a good book.

 

 



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