Jesse Sanchez, Writer
Finding a voice in roofing sales
By Jesse Sanchez. Former opera singer helps contractors fine-tune sales strategy with data and storytelling. In this episode of Roofing Road Trips®, the conversation hits an unexpected high note; opera. But Pam Torrey, director of marketing at Ingage, isn’t just talking about music. She’s breaking down the art of building ...
Building trust from the roof down
By Jesse Sanchez. Relationship-first customer service sets Bone Dry apart in commercial roofing. When Jeanne Boyd talks about customer service, she doesn’t lead with sales or marketing tactics — she leads with something simpler, more personal. “My dad has never made a cold call in his life,” Jeanne said in ...
When to repair versus replace a pipe collar
By Jesse Sanchez. Damaged roof pipe collars can lead to major leaks and knowing when to repair or replace them is vital. Pipe collars may not be the flashiest component on a roof but Wil-Mar knows they’re among the most critical. Sitting at the base of vent pipes, these small ...
From intern to manager: How hands-on experience shaped a thriving career in construction
By Jesse Sanchez. Building a successful and fulfilling career from the ground up through hands-on experience, continuous learning and seizing opportunities for professional growth. Navigating a career in construction is no small feat, but for Jason Depina, the journey from intern to student construction manager associate at Weatherproofing Technologies Inc. ...
Unveiling cutting-edge roofing innovations
By Jesse Sanchez. New high-performance membranes spark major interest at IRE 2025. At the 2025 International Roofing Expo (IRE), Swiss-based construction materials leader Sika Roofing & Waterproofing made a significant splash with the launch of two groundbreaking membrane technologies. Designed to simplify applications and elevate performance standards across U.S. roofing ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
How a website refresh reflects a broader digital imperative
By Jesse Sanchez. In an age where digital relevance is fleeting, companies are rethinking their online presence to stay ahead. AEP Span, a leading manufacturer of architectural metal roofing and siding, has unveiled a comprehensive redesign of its website, aiming to enhance user experience and provide a more intuitive platform ...
Plug-and-play skylights reshape commercial construction
By Jesse Sanchez. With prefabricated modular systems, skylight installation has become a quick, clean and architect-free upgrade. When it comes to commercial daylighting, VELUX Commercial North America has disrupted the game with its modular skylight systems — prefabricated, precision-engineered units designed to snap into place without the delays or complications ...
Bringing greener innovations to the roof
By Jesse Sanchez. A new eco-friendly roofing adhesive turns heads at bustling trade show. In the fast-moving world of commercial roofing, one standout company is drawing serious attention not just for innovation, but for making sustainability and labor efficiency their top priorities. At the Coffee Shop Soundstage during this year's ...
