Jesse Sanchez, Writer
Building better roofs starts from within
By Jesse Sanchez. Why self-development is the next frontier in roofing leadership. At ServiceCon 2025, amid panels on service growth and operational strategy, a powerful theme emerged: the most important changes in the roofing industry start with the people leading it. This idea took center stage during the live recording ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Smart skylights that breathe
By Jesse Sanchez. Find out how automated skylight systems are changing indoor air quality and occupant wellness for the better. For commercial contractors eyeing the next frontier of building innovation, skylights may not seem like an obvious place to look. But according to Joan Schaefer of VELUX Commercial, smart skylight ...
Why every roofing contractor needs a tech stack
By Jesse Sanchez. A contractor's tech stack may be more advanced than they realize, here's what it means and why it matters. In the world of roofing and construction, “tech stack” might sound like just another buzzword. But according to Dave Chapman, a 22-year veteran of Estimating Edge, it’s a ...
A bold answer to modern roofing challenges
By Jesse Sanchez. This slate roofing system changes the game with a lightweight and hurricane-tested design. In this episode of Roofing Road Trips®, host Karen Edwards spoke with Morgan Cathey, U.S. product manager for READYSLATE, about the product’s innovative approach to solving long-standing challenges in slate roofing, especially those that ...
How one invention could transform rooftop access
By Jesse Sanchez. This innovative solution offers roofers a smarter, safer way onto residential roofs — and it’s turning heads across the industry. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Heath Hicks, co-founder of The Catch-All and owner of Afco Roofing, to talk about ...
The people-driven path to roofing excellence
By Jesse Sanchez. Industry expert shares how building a strong culture became their key to business success. In this episode of People Make Roofing, Chris Coryell makes one thing crystal clear: roofing isn’t just about shingles and sheets; it’s about people. “I have to mention, our company is what it ...
Stick, seal, sustain
By Jesse Sanchez. From cold climates to hurricane zones, this self-adhering roofing system is meeting new challenges with old-school reliability and some smart tweaks. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth connects with Abby Feinstein of CertainTeed to celebrate 21 years of Flintlastic SA, a milestone ...
Tech-driven growth takes center stage at CRA 2025
By Jesse Sanchez. Sales leaders say roofing pros are hungry for digital tools, and the demand is only growing. At the 2025 Colorado Roofers Association (CRA) Trade Show, one of the most compelling conversations wasn’t about shingles or nails, it was about software. Leap, a technology platform designed for contractors, ...
Solar ventilation gains ground in moisture-conscious building market
By Jesse Sanchez. A growing focus on attic moisture control has driven commercial and residential interest towards solar-powered fans. As energy costs rise and climate conditions become more demanding, moisture control has taken center stage in both residential and commercial construction. Attic Breeze, a leading manufacturer of solar-powered attic ...
