Jesse Sanchez, Writer
135 roofing pros talk truth: Why they’ll never roof without this again
By Jesse Sanchez. Roofing pros nationwide are ditching tarps and embracing a smarter, cleaner way to protect properties. When it comes to roofing, protecting property is an important element. And for thousands of contractors across the country, there’s one solution they now swear by: The Catch-All system. From Texas to ...
Modernizing how roofers find crews
By Jesse Sanchez. Innovative tech meets real-world roofing as Labor Central 2.0 makes finding crews faster and smarter – free of cost! Labor Central just flipped the script. The platform known for helping roofing contractors and labor crews connect has officially transitioned from its paid classic version to a faster, ...
Global tech sparks change
By Jesse Sanchez. Hear insights from industry experts about AI trade-specific innovation overseas and what's next in the states. Artificial intelligence is moving fast, and for the global roofing industry, the changes are already here. While U.S. contractors weigh the risks of automation and unfamiliar technologies, other nations are charging ...
Trade shows, technology and the power of partnership
By Jesse Sanchez. Roofing pros find strength in networking and educational opportunities at this annual North Texas event. In this episode of Roofing Road Trips®, host Megan Ellsworth sat down with industry veterans from the North Texas Roofing Contractors Association (NTRCA) to preview their upcoming trade show and explore ...
Why multi-ply roofing is in the spotlight
By Jesse Sanchez. Industry veteran says long-term performance is driving modified bitumen's renewed appeal. Real-world performance and long-term durability are bringing multi-ply and hybrid roofing systems back into the spotlight, according to BITEC’s Vice President of Sales, Shane Millwood. Speaking on this Roofing Road Trips® podcast, Shane offered an inside ...
Top July articles: Training, technology and federal shifts
By Emma Peterson. Looking back at the last month at The Coffee Shops™! Construction season is in full swing with the long summer days and better weather. Here at The Coffee Shops™ we have also been busy this last month! One of our most-read articles from July 2025 came ...
Real feedback that builds trust
By Jesse Sanchez. Before buying, people look for proof of quality. Here's what they're finding. In a world where consumers are more informed and cautious than ever, testimonials have become a critical part of the buying journey. According to multiple studies, the vast majority of buyers — over 90% in ...
Metal roofing experts build a smarter platform
By Jesse Sanchez. A new hub for accredited education is helping design professionals stay sharp on their schedule. In an industry where innovation doesn’t wait, staying up to date is essential. That’s the thinking behind the newly expanded Metal Roofing and Siding Learning Center from AEP Span, a virtual knowledge ...
Compact power, big impact
By Jesse Sanchez. A lightweight crane with medieval roots is changing how U.S. roofers do business. From the historic rooftops of Williamsburg, Virginia, to the snow-covered plazas of Keystone, Colorado, a compact piece of European engineering is quietly reshaping the way roofing gets done in America. At the Carolina Roofing ...
Unveiling game-changing integrations
By Jesse Sanchez. With bold new partnerships and streamlined financing tools, this tech company is reshaping how contractors do business. As the roofing industry converged on the annual International Roofing Expo (IRE), one tech company captured early buzz on the show floor with tools designed to eliminate contractor headaches and ...
